Mac OS X Lion with 250 new features available in July via Mac App Store for $29.99

Apple today announced that Mac OS X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac App Store for US$29.99. Some of the amazing features in Lion include: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“The Mac has outpaced the PC industry every quarter for five years running and with OS X Lion we plan to keep extending our lead,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, in the press release. “The best version of OS X yet, Lion is packed with innovative features such as new Multi-Touch gestures, system-wide support for full screen apps, and Mission Control for instantly accessing everything running on your Mac.”

New Multi-Touch gestures and fluid animations built into Lion let you interact directly with content on the screen for a more intuitive way to use your Mac. New gestures include momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps. All Mac notebooks ship with Multi-Touch trackpads and desktop Macs can use Apple’s Magic Trackpad.

Full screen apps take advantage of the entire display and are perfect for reading email, surfing the web or browsing photos, especially on a MacBook Air or MacBook Pro. With a single click your app fills the display and you can swipe from one window to another, between full screen apps, or back to your Desktop, Dashboard or Spaces without ever leaving full screen. iWork and iLife apps, as well as Safari, iTunes, Mail, FaceTime and others, all take advantage of Lion’s system-wide support for full screen apps.

Mission Control combines Exposé, full screen apps, Dashboard and Spaces into one unified experience for a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps and your Dashboard, and allows you to instantly navigate anywhere with a tap.

The Mac App Store is built into Lion and is the best place to discover great new Mac apps, buy them with your iTunes account, download and install them. Apps automatically install directly to Launchpad, and with Lion’s release, the Mac App Store will be able to deliver smaller “delta” app updates and new apps that can take advantage of features like In-App Purchase and Push Notifications.

Launchpad makes it easier than ever to find and launch any app. With a single Multi-Touch gesture, all your Mac apps are displayed in a stunning full screen layout. You can organize apps in any order or into folders and swipe through unlimited pages of apps to find the one you want.

Lion includes a completely redesigned Mail app with an elegant widescreen layout. The new Conversations feature groups related messages into an easily scrollable timeline, intelligently hiding repeated text so the conversation is easy to follow, and retaining graphics and attachments as they were originally sent. An incredibly powerful new search feature allows you to refine your search and suggests matches by person, subject and label as you type. Mail includes built-in support for Microsoft Exchange 2010.

Additional new features in Lion include:

• Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;

• Auto Save, which automatically and continuously saves your documents as you work;

• Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; and

• AirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Mac OS X Lion will be available in July as an upgrade to Mac OS X version 10.6 Snow Leopard from the Mac App Store for $29.99. Lion will be the easiest OS X upgrade and at about 4GB, it is the size of an HD movie from the iTunes Store. Mac OS X Lion Server requires Lion and will be available in July from the Mac App Store for $49.99.

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. The Lion upgrade can be installed on all your authorized personal Macs.

The Mac OS X Lion Up-To-Date upgrade is available at no additional charge via the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-To-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchase a qualifying Mac between June 6, 2011 and the date when Lion is available in the Mac App Store will have 30 days from Lion’s official release date to make a request.

Source: Apple Inc.


  1. I’ll ask first.

    What options will they have for business? Gotta have a disc or image on flash drive for booting problem Macs and to reinstall.

    Not to mention, download once and install on 40 Macs.

    1. You can copy the installer onto an external drive (USB drive, etc.) and install on other systems that way. I don’t think they’ve announced Enterprise licensing yet, but it isn’t shipping yet, either. I would imagine that info will be coming soon.

      1. I hope you can save the installer also.

        I just got to thinking about that.
        So… A Galway from now you buy a new hd for your Mac (let’s say it fried for whatever reason) and you have to do a full install.
        Pull out snow leopard disc.. Install, connect to app store and download/install lion..
        Hope you can make a disc image for direct install.

        1. Just read about the Recovery Partition.
          Not exactly happy about it.. I have never liked the partitions HP/etc have put on their drives for this stuff.
          Hope it’s an option. Just give me an option to create a DVD..
          Or let me place that partition on an external drive.. like my Time Machine drive..

  2. Just a reminder, at Dell we give you a copy of the OS on disc in case your hard drive crashes or you need to fix the OS.

    Not that Windows ever needs repairs… but still. Nobody is blocked behind firewalls from the Dell Store. Unlike iTunes for many people, who are blocked by Websense or other web filters.

    Of course, there is no Dell Store… but.. um… Buy a Dell anyway!

  3. I really, really hate the idea of downloading an OS from the internet. If I’m going to update from say, Tiger to Leopard, then I’m going to wipe the HD and start with a clean install. Call it unnecessary, but I’ve always found clean installs to be much more stable and faster, too.

    If Apple makes Lion available as a disk image, then I’ll shut up. 😉

    1. “I’m going to wipe the HD and start with a clean install. Call it unnecessary, but I’ve always found clean installs to be much more stable and faster, too.”

      I’m with you on that. Ouch! It’s going to be
      a lot of work come July.

      1. ““I’m going to wipe the HD and start with a clean install. Call it unnecessary, but I’ve always found clean installs to be much more stable and faster, too.”
        I’m with you on that”
        Ditto. But I assume there will be a way of doing clean install from a remote drive?

    2. My upgrade strategy is slightly different to yours: I just like to pick up a new system with the latest OS pre-installed. I tend to leave my old machines running as they are for at least 6 months.

  4. I’ve been using Macs since the first Mac II, and in all that time I’ve only needed to reinstall the system from the discs once — and that was after I had to reset my password for some reason that now escapes me (I think I was using auto log-in for so long I forgot the password). I’m more concerned about having to download (and pay for) Lion for all my computers separately. Oh well…

    1. I thought I read that Lion is $29.99 for ALL of your authorized Macs. You can probably copy the installer to a flash drive to update all your Macs.

      1. I have a MacBook Air that is running 10.6 and an older white macbook that is running Leopard. So i’m going to have to buy Snow F Leopard just to have the ability to BUY Lion through the Mac App Store for my white MacBook?…this seems ludicrous… I purposely didn’t want Snow F Leopard, now I have to spend $30 just to be able to upgrade…

  5. Again….Apple may be slamming on business from gov’t agencies…this is a bad idea. Ppl should have the option of delivery method and pay a little more for more expensive delivery methods.

    just my $0.02

    1. I would assume apple will have a physical disc available for enterprise etc.

      The app store will be for household consumers.

      Just my guess.
      I just hope the install dmg will be able to be copied to disc/flash drive.

  6. *toots own horn*

    I predicted that the entire purpose of the Mac App Store being released prior to Lion, was to allow for MAS purchase of Lion when it arrived. Yay me!

    And it’s awesome to see the same Snow Leopard style pricing – Windows upgrades look severely overpriced now. One way or another, Microsoft’s Windows cash cow looks to be deflating – either through less sales (due to Macs/iPads/etc.), or less ability to charge such monstrous amounts of money for upgrades.

    1. Apple is relentlessly lowering the price of software in general. Makes the hardware more attractive and dis-intermediates the big software companies. Have a great idea? Here’s the SDK and access to millions of users for only 30% off the top. You can get rich off the remaining 70. What coder worth his or her salt is going to work for Adobe or Microsoft, when they keep all the profits and pay a measly salary? What consumer is going to want to pay 3 or 4 figures for software when you can buy outstanding software for your Apple device for 1 or 2?

  7. And what about users with dial up or slow DSL?

    A large percentage of Americans don’t have access to broadband speeds (like my father in Nevada).

    I’m planning on upgrading as soon as the back-to-school promo is announced, or maybe I’ll wait until July and get an iMac with Lion pre-installed.

  8. Did Apple just kill software piracy? With no physical media and needing an Apple account and possibly no installer app and if the OS installer is built into the OS will make difficult if not practically impossible to private software as in the past.

    1. I have a feeling that if I head over to Slashdot, I’ll find most of the folks over there running around with their hair on fire, screaming that Apple is the antichrist of software freedom.

      (Not that those freetards need any reason to hate Apple…)


    2. If there is a way to copy the installer to a USB drive or disc to create a fresh install… It will be on torrent sites on day one.

      But $30 for an os.. Why bother pirating?
      The low price will deter more people from pirating than the download from the app store.

      1. I would agree, with one caveat.

        IF there is a way to take the downloaded 4gb installer, or pull the installer from that partition they will now install.. then they did nothing to stop it.

        if in any way anyone can have access to the installer, drop it into a flash drive or burn to DVD and run it elsewhere.. hackintosh scene didn’t get hit.

        if they can’t.. they are stuck with Snow leopard.

      1. Name a decent financial application that can replace Quicken (and not the most recent version that lacks all the features to make it usable). I have not found any financial application that can replace Quicken 2005 on the Mac. so, I have to agree that it is going to be difficult to upgrade with no Rosetta support. I hate the fact that I am stuck, but I have not found a viable option.

      2. PPC? How about OS9? I’m stuck with keeping a PPC machine with Classic sitting around just because of that code…

        I’m not the programmer, I’m the code custodian. Wanna volunteer to port my OS 9 code to Lion so I can upgrade?

    1. Unfortunately Dittos for me as well. I use Canvas X in my business which is no longer available for the Mac. Old as it is there is no Mac app I have found to replace it that does all the things I need a piece of software to do. At this point if I moved up to Lion I would have to buy the Windows version and run Parallels. YUK! God, I hope a developer will buy that software and bring it back.

  9. I like a lot of what I see, except the App Store ONLY deal. Sorry, but with slow ISPs, Download Caps, and the need to do clean installs, there is still a need for Physical Media.. Period..

    1. the download cap is going to hurt.
      the slow isp.. it’s 4GB, start it at night and by morning you are ready. (for the most part)

      I am with you on a clean install. I am holding out hope for the flash drive/DVD option myself.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.