“The unveiling of the iPhone almost four years ago stands as a pivotal moment in computing history. The elegant design not only ushered in the mobile computing revolution, it also ignited an entire billion-dollar business based on mobile apps,” Chris O’Brien reports for The Mercury News. “And, it is widely believed, this was all part of a master plan designed by Steve Jobs and Apple.”
“But in a recent conversation with former Apple insider Bob Borchers, a very different picture emerged, one that hasn’t been reported until now. What he told me is that the mobile app ecosystem developed far differently from what Apple originally envisioned. And it happened because Apple did two things: It listened to users. And it adapted,” O’Brien reports. “Those aren’t two qualities people usually associate with Apple. But according to Borchers, that’s wrong. ‘One of the things that Apple does very, very well is that they are flexible in their thinking,’ Borchers said. ‘And I don’t think they get enough credit for this.'”
O’Brien reports, “On the eve of Apple’s iCloud announcement Monday, this back story on iPhone apps offers a tantalizing peek at how the company manages the introduction of new products, and how its initial plans can change dramatically.”
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Reader “Kevin Reeder” for the heads up.]