“Apple Store 2.0 is a major makeover for the Apple retail store experience. Apple has been working on this new type of Apple store for a while now and the development’s ceiling does not only reach Apple’s Senior VP of Retail Ron Johnson, but was led by Apple CEO Steve Jobs and Apple design chief Jony Ive,” Mark Gurman reports for 9 to 5 Mac.
“Apple is taking their personal setup service very seriously. Even more so in Apple Store 2.0. Personal Setup will have new dedicated areas in stores called ‘Startup Sessions.’ The new bars are said to be even more interactive,” Gurman reports. “Another major change at Apple Stores has to do with their signage. Today, next to each Mac and many products are paper signs. With Apple Store 2.0, those signs will be replaced with interactive iPads.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Lava_Head_UK” for the heads up.]