Steve Jobs wins as Apple brings Condé Nast aboard iPad subscription bandwagon

Peter Kafka reports for AllThingsD, “Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple’s new iTunes subscription service. Now rival Condé Nast is actually doing it, via the publisher’s New Yorker title.

“An updated version of that magazine’s iPad app lets users subscribe to the weekly magazine for $5.99 a month, or the equivalent of a $1.50 an issue. That’s a steep discount from the app’s old model, which only sold individual issues for $4.99 a pop,” Kafka reports. “Condé Nast is selling an annual subscription to the iPad app for $59.99; a yearly subscription to the print version of the magazine costs $69.95. Very important: Condé says print subscribers will get iPad access for free.”

“Apple’s fundamental proposition hasn’t changed, but the publisher has gotten a few concessions out of Steve Jobs and Co. Examples via people familiar with the publisher… [It’s] small stuff, but important to the publisher. Meanwhile, Apple gets what it wants without giving up much it cares about. Steve Jobs wins.”

Read more in the full article here.

11 Comments

    1. So all the complaints were about high prices and no subscription model. Then when a subscription model comes into place with lower prices, people still bitch about it.

      Amazing, but then again it’s not. It’s just not realistic to live in a world of free.

  1. So they drop the price, bug deal. Price was never an issue, I just don’t trust Condé Nast on their iPad delivery system. As the old saying goes here today gone tomorrow, that what happen with iPad issue of Condé Nast magazine. Bottom line I just do not trust them, they are committing fraud and Apple is profiting of that fraud.

  2. New Yorker print (and thus also iPad) subscriptions can be had for as little as $25/year with “professional” and other discounts. Their iPad subscription service is great, I signed up last night after seeing this news on their web site. Now they just need to add an iPhone app so I can read on subways etc, since I don’t carry the iPad everywhere…

  3. Publishers have been almost as dense as the music labels in resistance to Jobs’ proposition. There is a price range at which the content providers will make more money with lower prices.

  4. Only some rather narrow-minded knuckleheads would have actually believed that publishers would not eventually come over to the iOS platform. I can understand them putting up some sort of initial bluster, but I’d say it’s really in their best interest if they expect to make any money at all. Where else would the content publishers go to that has a consumer base of user’s willing to spend disposable income? Not on the Android platform, that’s for sure.

    Consumers will be headed for digital reading material. Apple will have the best infrastructure and delivery system available with the highest unified device count. It’s a no-brainer move. Apple has the tightest and most stable platform around in iOS. It’ll be a hell of a lot better than the common newsstand with a lot less paper waste.

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