75% of U.S. physicians own some form of Apple device, such as an iPhone, iPad or iPod, according to the new Taking the Pulse U.S. v11.0 study from pharmaceutical and healthcare market research company Manhattan Research. This year’s study of physician digital adoption trends includes a focus on the iPad and other tablets, professional activities across multiple screens, electronic health records and online patient-physician communication.
The iPhone surged to dominate the physician smartphone market in 2011 as the number one smartphone platform used by physicians in the U.S. “Despite the success of the Android platform in the overall consumer market, physicians are flocking to the iPhone as their smartphone of choice,” said Meredith Ressi, president of Manhattan Research, in the press release. Smartphone penetration among physicians exceeded Manhattan Research analysts’ previous forecasts to reach 81% this year.
Just one year after the iPad first hit the market, adoption has reached 30% of U.S. physicians and an additional 28% plan to purchase an iPad within the next six months. “Physicians’ response to the iPad has been overwhelmingly positive, especially for use in the practice setting,” Ressi said. “Physicians also express strong interest in being able to access electronic medical records through the iPad – as more EMR providers offer this ability, iPad accessibility may be a deciding factor for some practices when selecting an EMR provider.”
Manhattan Research is currently fielding a second study to examine physicians’ impressions of pharmaceutical sales reps and medical device reps using iPads during their in-office details. ePharma Physician v11.0 and Digital MedTech Physician studies will be released in the summer of 2011.
Taking the Pulse U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction. Taking the Pulse® U.S. v11.0 was fielded online and on the phone among 2,041 U.S. practicing physicians in Q1 2011. The data can be segmented across a variety of target specialist audiences, including PCPs, pediatricians, cardiologists, oncologists, gastroenterologists and OB/GYNs. For more information, visit http://www.manhattanresearch.com/ttp.
Source: Manhattan Research/Decision Resources, Inc.
Good. This group is looked upon with respect and as role models. Should trickle down to more Apple products in peoples hands.
My sample size of 5 family members who are all docs, is 100%. All have either Macs and/or iPhones. None have iPads yet, though I think they are waiting for their hospitals.
My hospital is buying a new HIS and the iPad is one of the thin clients supported in the new system. With 5 hospitals and numerous clinics ( 8,000 employees not counting Doctors), it will be interesting to see how many iPads replace our Windoze thin clients.
BTW- just noticed iOS spell check capitalizes windoze to Windoze. Heh Heh.
Smart men & women.
Yes, with more desposible income.
iPad is cheaper than a Windows thin client. It would take more disposable income to buy the fake iPad, idiot with no universal auto spell check.
Don’t know about per seat SW costs, but a Windows Thin Client Desktop can be easily had for less than $200 in volume.
Wow, althegeo.
How does it feel to be so perfect? Better an idiot then an asshat.
Well, my doctoral degree isn’t in medicine, but they still call me “Doc!” We have a plethora of Apple products throughout my family: Couple of iMacs, a Mac mini, a Powerbook-that’s-soon-to-be-a-nice-new-MBP, and iPod Touches and iPhones throughout!
For those who don’t know, plethora means ‘a whole shit-load’.
Is that an Imperial shitload or a Metric shitload?
it also means a redness of the face due to a dilation of the blood vessels
Not just US physicians prefer Apples, physicians in Europe too. My house is full of it, iMacs, laptops iPhones, aTv’s and iPads. Of course, what else? 🙂
I own every kind of Apple device and the iPad is the primary device we use for our charts in our clinic. No paper charts.
It makes good medical sense. Windows, like sodium, tends to elevate the blood pressure.
“Squad 51, Squad 51…” See the non iPad tablet (Xoom, Galaxy Tab, RIM PLaybook, etc.) complaining of chest pain, stat!
http://emergency.guildernet.com/squad51.asp
Hee, hee, hee, hee, hee..
Shit….. I’m a plumber, and my entire family has about 20 Apple products… Don’t need no edumucation fer that!
So, 58% adopted or will adopt an iPad. That is 3 or of every 5 for those that struggle with percent. So, what about the other 2 in 5 U.S. physicians. Maybe they don’t use computers in their field. Like shrinks maybe. So when Ballmer gets committed, he may not have to keep being reminded of how HE AND MICROSOFT HAVEN’T AN INNOVATIVE BONE IN THEIR BODY!
I’m a doctor. Between my wife and three kids, we have 5 iPod touches, 3 iPhones, one iPad 2 and three Macbook Pros along with two time capsules, an Apple TV, multiple iPods and MobileMe family account.
As a stockholder, I thank you!
I’m a left nut who likes to be squeezed by doctors and I have a Mac.
So, apparently I am planted firmly in the majority. I would have guessed this based upon my colleagues’ buying habits.
Bloodbath? Oops, distasteful in this setting. 🙂