“According to Needham & Co analyst Charlie Wolf, Apple [retail] stores accounted for 12.9 percent of the company’s worldwide revenues in March, up slightly year over year, but down from a high of 21.6 percent in the second quarter of 2008,” Josh Ong reports for AppleInsider. “That decline is presumably due to increased distribution points, such as international carrier stores and big-box retailers, for iPhones, iPods and, more recently, iPads. However, Apple stores’ share of worldwide Mac revenues has held steady at around 20 percent in recent years.”
“In a note to clients sent Tuesday, Wolf wrote that retail seasonality and non-Mac product cycles have caused irregularities in the growth metrics used to track Apple retail stores,” Ong reports. “Instead of quarterly revenue estimates, Wolf poses visitors per store figures as a more reliable metric.”
Ong reports, “By comparing the four-quarter moving average visitors per store, Wolf demonstrates that Apple retail stores have seen retail visitor spikes for each of its post-PC products: the iPod, the iPhone and the iPad. A significant rise in the number of visitors per store in 2006 correlates with the height of the ‘iPod craze,’ Wolf said, while another spike in visitors in 2008 stemmed from the popularity of the iPhone. Finally, a third rise in visitors that began in the third quarter of fiscal 2010 can be attributed to the release of the iPad.”
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