How your ISP’s data caps will kill the cloud

“Today is the day that will bring us one step closer to the death of the cloud,” David W. Martin writes for Cult of Mac. “That crucial new part of the internet that is gaining popularity due to the likes of Hulu, Netflix, MobileMe, DropBox, Crashplan, etc. is about to get another blow — AT&T on Monday started restricting the amount of data its millions of broadband customers are able to use in a month. Data is now restricted to as little as 150GB a month.”

“That isn’t good news — users should an uproar over the whole thing,” Martin writes. “It means that a large number of people using broadband in the U.S. will be severely limited in what they can do online. They might risk extra charges or even total loss of their broadband access.”

Martin writes, “This comes as Apple is rumored to be on the verge of introducing a more Cloud-based model of computing for millions of customers… Unfortunately, the sad fact is that as we all look to the cloud for more services, the circumstances are starting to get grim. I predict that many more of us will hit the ceiling, preventing us from using the internet as we would like too. And that my friends, is what will ultimately kill the cloud.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “M Faulkenberry” for the heads up.]

94 Comments

    1. Things aren’t as good here in the ROK as you may think. The Speed is great. But many services like HULU, NETFLIX and PANDORA aren’t available here. Also the net here isn’t very friendly to those who don’t use IE. Various things also blocked or limited here too.

  1. I have concast, the residential has a 250gb limit.

    Do what I did, switch to the business class they offer. It has NO limit. Same cost.

    Twice I went over the limit with them. I was even out of town for 12 days… Only cable modem in house, the cable to the rest of the house was unplugged yet I “used” 13gb of traffic during that time. They couldn’t explain it…

  2. I can’t believe that Apple doesn’t have a plan for this. For a company with the largest crystal balls in the industry, I expect we’ll see something come from left field that sill shatter all preconceived ideas.

        1. Content development is just like app development, best left to the creative mass of independents, while content delivery infrastructure needs a single central plan. Undercutting the greedy telcos and cablecos won’t be a big deal and $60B goes a long way toward ubiquitous fiber-to-the-home. Apple is going to own the electronic world.

      1. They could spend $14.5B to acquire Sprint. That would give them controlling interest in Clearwire, the 4G WiMax company. Between Sprint and Clearwire they would have wireless infrastructure that could reach about 60% of the people on earth.

        Then they spent about $55B for Disney, which would give them ABC, ESPN, Touchstone, and Pixar. There’s your content.

        Can you say “Screw you, Comcast?” I thought you could.

  3. I find all this buzz of The Cloud quite ridiculous. Remote-network, Internet connectivity from any given device will never be ubiquitous enough to displace or outperform local processing and storage – particularly in a mobile device.
    There will always be a need for syncing.

      1. @ Shinolashow:

        Sorry, dude, but Jonathan is right. He didn’t say that remote networks won’t ever be used for some things. He said it will never replace local processing and storage. If you think the days of on-device memory and processing are over, you’re dreaming.

        … and if you want to pay someone else to “manage” your data, then that’s your prerogative. I don’t want to waste my time and money to have someone else do what i already can do efficiently on my own secure hardware & software. No rental fees, no worries.

        1. he said “will never be ubiquitous enough”. Never is a long time. And you can’t say technology will stand still forever. So sorry dude, but he will most likely be wrong at some point in time.

    1. The issue right now is who owns the pipes going to your house. Any ISP is going to have to lease those from AT&T, who could arbitrarily put limits on use. A new company is not going to run new cables to your house.

      1. So they’ll offer some kind of wireless. Yeah it might not download a 1020 movie in 2 minutes but it will do it twice as fast as you can watch it, which is probably fast enough for most.

  4. This is nothing new for Canadians – just wait for usage based billing to be approved (only under a different name) by the new government of Canada.

      1. Or for that matter, in the context of reality? Did you realize even in the middle east, most countries don’t use Sharia law except for family law (marriage, inheritance etc)? In the UK, one is already allowed (but not required) to use it in those areas, buy only if both parties agree. Did you know that in the courts of any US state, both parties can agree to use the law of some other state – or another dispute resolution mechanism, such as arbitration – for most civil disputes, not just family law? So how is the ability of parties to agree to have a marriage or inheritance decided under Sharia law that different? Is it really so threatening? Grow up and quit being so paranoid.

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