“Apple has expanded its efforts to curtail the unchecked expansion of shovelware and scamware in the iOS App Store, focusing on keeping the store’s library attractive rather than simply aiming to maintain the biggest store in terms of raw numbers,” Daniel Eran Dilger reports for AppleInsider.
“The company’s latest effort at curation has banned the practice of ‘incentivized app installs,’ a gimmick used by some game makers to induce players to install specific other apps in order to continue playing,” Dilger reports. “The practice is similar to ‘offer walls’ promoted by free web games that ask players to participate in offers (such as buying a product or signing up for a trial service subscription) in order to obtain in-game currency required to continue game play.”
Dilger reports, “Apple has banned the practice to prevent companies from artificially distorting the popularity of apps that are only being downloaded because of the incentives.”
Read more in the full article here.
MacDailyNews Take: Thank Jobs! (We hated those apps.)
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]