Google: We want Apple’s iPhone to grow

“Google’s Asia-Pacific president Daniel Alegre told AdNews that iPhone was a ‘very strong driver’ of mobile search traffic for Google and success for iPhone meant success for Google,” Paul McIntyre reports for AdNews. “‘Whenever iPhone succeeds, Google succeeds,’ Alegre said. ‘I actually don’t look at it as iPhone versus Android. iPhone is a very strong driver of query growth for Google. We also monetise apps through the iPhone… We actually benefit from iPhone’s growth.'”

Read more in the full article here.

MacDailyNews Take: Is it really possible that Alegre doesn’t understand what the “appification of the web” would do to Google or what would happen should Apple one day decide to not make Google the default search engine in Safari iOS? If Google wants iPhone to grow, then what’s the point of Android? To prove that derivative followers cannot do things as well or as profitably as Apple?

“Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.” – MacDailyNews Take, March 09, 2010

[Thanks to MacDailyNews Reader “krquet” for the heads up.]


  1. Google’s collapse will be quicker than Microsoft’s. Larry Page would do well to fire Rubin and personally apologise to Jobs, and find a way for useful coexistence between the companies. Short of that, Google will lose its pants early in this decade. Don’t believe me? I’ll give you 2 years, there’s already a whiff of rot.

    1. There’s a lot of truth there. Hey, before Google, Yahoo was king. Remember? Nothing guarantees Google’s future, except Google. And only if they avoid the traps their predecessors fell into. They’re in a business space that has proven itself notoriously fickle.

  2. Riiiight, Google wants Apple’s iPhone to grow.

    Has anybody reading this ever actually visited Google’s campus in Menlo Park, California?

    I’ve been to Google’s campus personally, and barely any employees on the entire campus use an iPhone. It is all Android phones, Android phones, Android phones… as far as the eye can see.

    You would be VERY hard pressed to find even ONE SINGLE iPhone on the Google campus.

  3. After Jobs visited Mountain View and saw the depths of Google’s betrayal, he bought two internet map companies. Why would he do that? Google should not be shocked to wake up one day and find all Apple products default to AppleSearch. They will regret their decision to emulate Bill Gates.

    1. Search is an enormously difficult and messy job… but can you even begin to imagine that happening with Apple elegance, simplicity and effectiveness. If that could ever happen – Wow!

  4. Of course since OEMS are busily loading Bing, Yahoo and Baidu on Androids and locking them to private app stores. Some variants like OMS can’t run Google search or apps at all.

    1. OMS is pretty much a fork of Android at this point.

      I would think that counting OMS as Android is just purely for a marketshare statistic based solely on the notion of “this device runs or is based on Android”.

      I doubt OMS translates into money for Google, but I have not looked at the OMS software stack in depth. If Google is able to track the number of OMS deployments then I’d think they still have some hooks into the OMS operating system.

  5. Sorry but I believe appification will never replace search engine.

    The ubiquitous phrase “go Google it” is firmly entrenched, and there isn’t an app for every question that can be asked!

    Google does benefit from iPhone use, and they probably have the statistics to prove it.

    1. Agreed.

      Even if apps *replaced* search, how would they do it? They would just connect to a search engine and get the data!

      All apps are is another interface over search.

      1. Maybe you’re looking at it the wrong way. There’s no need to replace search, that’s what MS is trying. Apple is simply shifting the value proposition, namely taking the ad revenues to tickle away from the engine. There are many types of search, and Apple or any other company with extra interfaces/layers wouldn’t need to cover them all, just the most lucrative ones. Say, the local restaurant guides, movie times, camera/bicycle shopping based on sunny weather, anything that generates the most amount of quick, mundane but lucrative hits. If Google tries to block it, it will find itself even more vulnerable, not just legal, but actually empowering the competitions. The genie’s out of the bottle on this one.

        The science journals and research papers can still be searched/cataloged/accessed by the meta search engine. Apple and even Android’s own Apps will leave that up to Google to find a way to pay per access those à la NYT.

    2. As an adwords subscriber I agree with one caveat. Applification will replace Googles content network which is why iAd and adMob are so important. But for general search you are still going to google. Sure there are sites that try to be the middle man for stuff like contractors and services but most people still just go to google and cut out the middleman who are only there to make people pay to be on their site. They will try to do this with apps and some people will use them but again google is just too common.

    3. I don’t “Google” anymore. I hate Google more than Microsoft, so now I “Bing it”! Google is highly evil. Microsoft is too inept to be that evil.

      Bing! Bing! Bing!

  6. If Android helps bury Windows CE Phone 7 Zune edition, they’ve done they’re job. An Apple vs. Google world is a pretty good world for us to live in. Meanwhile, RIM can become an agrarian society without changing their product name. 😉

    1. Sometimes I actually believe this. Apple and Google conspired to look like enemies, but actually worked to push Android out to the masses so MS could never get a hold of the market.. I have Liquidmetal antennas so I KNOW STUFF!!! 😛

      1. I’ve wondered about that as well, especially after reading some of the “Android vs. Google” posts on  Both Apple and Google are highly innovative companies.  They disrupt many industries, slaying those with inefficient models.  Could Android be the stalking horse?  Admittedly, it’s pretty far-fetched, but remember how close the companies were just a couple of years, and then how Google somehow “snatched” Admob from Apple.  There were threats made, but AdMob is still on iOS, as is the default search engine.  And who (or which business models) would they slay?  Windows Mobile, the phone carriers, Nokia perhaps.  Food for thought 🙂

  7. When Google said, “Don’t be evil,” there was an implied word that people missed.

    “(You) don’t be evil” — meaning Google is telling others not to be evil, but it’s ok if Google is. Google is really pulling some MS moves these days.

  8. Google and Apple owns the mobile market and separating themselves more every day from the rest of the pack. What’s amazing is Microsoft isn’t a major player in the future of computing which is mobile.

  9. Google does want the iOS business to grow.

    Google doesn’t make money directly from Android. In fact, it makes more money from the iOS platform than it does from Android.

    Appification won’t change this, nor will appification ever become dominant, even if it does become increasingly more significant.

    Google’s intent with Android is to make sure the mobile industry was Google focused. Google saw that they had a good relationship with Apple, and that Apple would go with Google. However, Samsung, HTC, LG, Motorola, etc…, weren’t going to suddenly stop making mobile products because of iOS.

    So Google could sit back and ride on iOS only, while Windows or something else dominated the non-iOS market. Or they could develop and market Android to scoop up everything non-iOS.

    From Apple’s perspective, there is something to gain here as Android battles against WP7, each getting a portion of what is not iOS, allowing iOS to become a larger share platform.

    However, Google doesn’t care if it’s iOS or Android, as long as Apple continues to be Google focused (Maps, YouTube, Search, etc…). It’s all still better than having a Windows user.

    Of course this may backfire on Google if Apple starts to compete more directly against the core services of Google that are its bread and butter.

  10. On problem not much discussed in the U.S. is the fact that google’s rank index algorithms just don’t work all that well
    with Chinese, Korean, and Japanese material (and likely that from many other languages as well). Apple is currently gaining by leaps and bounds here in East Asia, google not so much so, except youtube, but hard to see they’re making much money from that.

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