ChangeWave: Demand for Apple’s iPad 2 40% higher than original iPad

“RBC Capital’s Mike Abramsky joined the 7 million club Tuesday,” Philip Elmer-DeWitt reports for Fortune.

“That’s the small but growing group of analysts who believe Apple sold 7 million or more iPads in its second fiscal quarter, which ran from December 26 to March 26,” P.E.D. reports. “Abramsky’s number includes a rough break-down by model: 4-5 million iPad 1s and 2-3 million iPad 2s. It’s based on a proprietary survey of 2,000 potential customers conducted from March 14-23 by ChangeWave Research. In that survey, 28% of respondents said they planned to buy an iPad 2, 40% higher than a similar survey of potential buyers of the original iPad in May 2001.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dominick P.” for the heads up.]


  1. … said they “planned” to buy an iPad? Apples and oranges, guys. A year ago they were talking about a product most of them hadn’t seen, this year a great many of them had actually seen the product in use. If only on television! Even if not properly identified! The latest numbers are based on more than hype.

  2. This is the same thing that happened with the iPhone. The first one sold moderately, but the big demand explosion happened after the 3G version was launched.

    1. I think your analogy is right.

      The average potential user sits back and sees if a new product is truly hot or it is just an Edsel.

      I think the iPad sales are being driven by the applications & uses people want to use on the iPad almost entirely. For some it is email and web and others books and games & with companies it may be company docs for easy access.

      New users are seeing a robust ecosystem to accomplish their tasks, and not just a “PC”.

  3. I am shocked! I thought these talking heads thought those people wrapped around the Apple store every day for 2 weeks were on line for ice-cream. Who would have known that they were there to buy iPad2’s.

    1. They’re on sale, yes.
      In a sort of speakeasy-way where you have to reserve one in the evening for the next day in a “race” with the other potential buyers.

      So, the question is really not how many they have sold or how many people “want to buy” one – the real question is: how many can Apple actually manufacture???

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