“Some of the most interesting work in the future of news is happening in these apps — for instance, in The Daily, which is trying to both create an iPad-native experience and get people to pay 99 cents a week for it,” Joshua Benton reports for The Nieman Journalism Lab. “Information about The Daily’s success (or lack thereof) has been hard to come by; external guesstimates have gotten ‘no comments,’ and the closest thing to a hard number to come out of The Daily so far is its publisher’s statement that the app has been downloaded ‘hundreds of thousands’ of times.”

“So I set out to see if there was some way to use publicly available data to try to understand at The Daily’s readership,” Benton reports. “If I can’t know how many readers it has, perhaps I could find something that at least showed the broader trend line.”

Benton reports, “That’s how, with major help from the social media firm PostRank, I came up with the chart above, which suggests — at least when viewed through the lens of Twitter sharing — The Daily is losing audience over time rather than gaining it.”

Read more in the full article here.

MacDailyNews Take: The Daily is losing audience because it’s a pain in the ass to read. It’s always been that way and it hasn’t improved rapidly enough. We do not want to be forced to learn several new paradigms for accessing content. We just want to read/view/watch/listen to the news. You can’t find anything painlessly in The Daily, so we stopped bothering. Also from News Corp., the “less ambitious” NY Post app for iPad is far better; it’s navigable without having to screw around pinching and swiping and tapping assorted crap, much of it hidden. Launch the NY Post app and you get their version of the news; that’s all we want.

We don’t want stupid UI puzzles, we just want the effing news!

The Daily needs to remove (or hide) the bells and whistles, open on the Table of Contents (or just copy The NY Post app) and KISS. Then we might consider launching The Daily on our iPads again. Maybe.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]