Apple sells out WWDC 2011 in record 10 hours

“Apple’s annual developers conference has sold out less than 12 hours after the company began accepting registrations, setting a new record for ticket sales and underscoring the popularity and developer interest surrounding company’s mobile and traditional operating system,” AppleInsider reports.

“Apple began accepting registrations at 8:30 a.m. eastern time on Monday, but by 6:30 p.m., the $1599 conference had completely sold out,” AppleInsider reports. “That’s more than seven times as fast as last year’s sellout, which took just 8 days.”

Read more in the full article here.

MacDailyNews Take: Time for Apple to consider bi-coastal, concurrent WWDC’s (Return to Ye Olde Jacob Javits Center again?) or, since it is titled “worldwide,” perhaps one in the U.S., one in Europe, and one in Asia? If they’re selling out WWDC in 10 hours, the company is getting too big to smash everyone into the Moscone Center once a year.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]


  1. Way to go, Apple. Lock out thousands of developers like myself who were interested in attending WWDC, but couldn’t even get funding approval within the first 8 hours. Have you ever stopped to consider that maybe more than 5,000 developers actually want to go to WWDC? Why are you sticking with such a small venue that clearly isn’t large enough to accommodate demand?

  2. @MDN Take

    I think “concurrent” would be difficult, since the same Apple people would be in demand to do the same presentations and sessions. But with interest like this, it seems like Apple could do at least four per year: San Francisco, New York, Europe location, and Asia location.

    BUT, only one per year with THE Steve Jobs keynote, the one in San Francisco.

    AND, Apple should take participation into the cloud and produce live (and delayed) online streaming of content to developers for a lower fee.

    1. Certainly could stream some events from one venue to another or multiple locations. Thinking globally would be a developer boon for WWDC and Apple.

      Time to expand the size of the pie.

      1. If you’re going to stream the presentations and sessions live, there is NO NEED to have a physical conference at those other locations. Everyone else can watch and attend “virtually” worldwide for a lower access fee. Attending (in person) for $1599 plus travel and lodging expenses is worthwhile because you get to be in the audience, ask questions, and meet some of the key “engineering” people at Apple in person.

        Apple has already made many of the 2010 sessions available as downloadable videos, to registered Apple developers. I’m sure they will do the same this year.

    1. I have been to a few of them. I believe it’s too crowded, however I can’t imagine them having it any other way. I have basically realized that going every other year or other other year is better. If it gets too big, it will be impossible. There are a lot of tracks and you can’t see them all as it is.

  3. I’m thinking, don’t be too hasty to change the venue just because the response this year has been overwhelming. It won’t be like this for too much longer.

    The novelty of the mobile “gold rush” will diminish and the rise in consumer expectation and the developers’ ability to raise the bar for quality, productivity, and entertainment, will serve to weed out mediocre developers, i.e., the makers of fart apps, etc. You can bet those individuals won’t be attending WWDC.

    What can we expect in the years to come with the convergence of OS X and iOS? What might the fusion of these two platforms yield? A hybrid system that responds to the inflections of all of our senses at a molecular level?

    Could capacitive sensing used now for touch be applied to the intonation and modulation of our voices? Or the cadence and rhythm of our heartbeat?

    What about the application of the capacitive sensing characteristics to other products and materials, like clothing, automotive dashboards and control surfaces, etc.

    At the moment, I would say that the majority of developers are entertainment-centric who are content to reproduce digital remixes of venerable analog favorites but eventually the pioneers and visionaries will begin to chart a course for more scientific applications of this hybrid OS.

    The venue for these kinds of skunk works and proving grounds will eclipse the purpose of the WWDC. In other words, the WWDC as we know it, is just a set of training wheels (heuristics) for Deus ex machina.

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