Verizon Wireless CEO: We sold more iPhone 4s during launch than any other product ever; over 60% of sales occurred online

“Verizon Wireless sold more iPhone 4s during its initial launch than any other product in the carrier’s history, said Chief Executive Daniel S. Mead,” Shayndi Raice reports for The Wall Street Journal.

“Mr. Mead said [Verizon] wouldn’t release iPhone sales figures until the company’s next earnings release,” Raice reports. “Verizon first offered pre-orders of the phone to existing customers on Feb. 3, and then began selling it in stores one week later. Mr. Mead said the company staggered the launch of the Apple Inc. device in phases so that customers would have a smooth purchasing experience. “It was a conscious decision to spread the launch over three phases,” said Mr. Mead.”

Raice reports, “Mr. Mead said more than 60% of iPhone sales occurred online. That heavy activity online contributed to short lines on launch day, which were noted by many news outlets. ‘If we had not done online, you would have seen a much different flow in the pictures,’ he said. In a few days, the company will double the number of stores that sell the iPhone, going from 4,000 to 8,000… Mr. Mead also said he expects Apple to offer mobile devices on the carrier’s 4G technology, although he declined to specify the nature of those products or when they would be released.”

Read more in the full article here.

[Attribution: MacRumors. Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]

20 Comments

    1. There are lot of people that come live in US from countries that don’t have such a fine magazine as the Consumer Reports. Recently I talked one Chinese guy who’s family had bought 4 Verizon iPhones in San Francisco. He was very happy how well the phones worked, so I asked him if he knew that CR rated it “Not Recommended”. His response: “Really, you mean there is a magazine that you can buy articles and test results to suite your needs, or is it run by the government propaganda department. We have those too”.

      Well, it’s not supposed to work like that, but there are plenty of cases that CR has made fools of themselves by focusing only in one part, while the better way would be give points for different functions and let the consumers decide what is important. Now there are people holding a well working iPhone and thinking “CR is saying this phone is bad, wow, if their advice is so off the mark, I will ignore everything they say”.

  1. I wonder how many Verizon’s online and physical stores sold versus the Apple Store. My guess is that it was a higher percentage for Verizon, compared to previous releases with AT&T, because Verizon’s online pre-orders were only open to its existing customers.

    iPhone’s (per unit) profit from carrier subsidy is probably the same either way, but Apple probably makes a higher profit off the “retail” price, for iPhones sold directly by the Apple Store (not through the carrier’s store). Now that there are two carriers in the U.S., they are competing aggressively for customers; I think a higher percentage will be sold through the carriers’ stores versus the Apple Store, going forward.

  2. Get that fandroids? More iPhones sold during launch “THAN ANY OTHER PRODUCT IN THE CARRIER’S HISTORY!” And it didn’t take $100m of advertising to get there. By the way, nobody mentions this, but the Verizon iPhone launch came post-holiday when people had less disposable income to mess with.

  3. Because of those shorter brick and mortar lines, various commenters have said that the Verison iPhone 4 launch was a failure…a disaster.

    WIll be interesting to see the real numbers.

  4. Let us not forget, Verizon just launched a phone model that has been launched on almost a hundred other carriers around the world EIGHT MONTHS AGO! The model is almost obsolete; yet they sold more of it than the “brand new” Droids!!

    How do the Android fans spin this one, I wonder…?

    1. Apple doesn’t always publish this kinda stuff immediately. It hasn’t even been quite a month yet. I bet they release the numbers at the event they’re doing soon that’s rumored to be about the iPad.

    2. Not sure who the “many others” are, but I can assure you that your anxieties are baseless. Verizon sold a *lot* of iPhone 4s and will continue to sell a lot right up to the time that the iPhone 5 is released. Then it will continue to sell quite a few iPhone 4s at a reduced price, much like the current 3GS/4 combination.

      No worries, mate!

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