FaceTime 1.0 hits Mac App Store for 99-cents; supports 720p video calls

“In tandem with the launch of new MacBook Pros, Apple has brought FaceTime for Mac out of beta,” MacNN reports.

“The video calling utility is mainly available through the Mac App Store, where it costs 99 cents,” MacNN reports. “It does however come free on new MacBook Pros.”

MacNN reports, “The primary improvement in the v1.0 app is support for 720p video calling.”

Read more in the full article here.

MacDailyNews Take: Accounting requirement.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Apple will now own the Video Conferencing market and the enterprise will adopt FaceTime without any hesitation because it’s compliance across all Apple products and iOS devices is a huge plus and money saver.

    1. It won’t own the Video Conferencing market unless it ships a Windows Version of Facetime. Like it or not, it will need to have cross-platform versions to gain mass-market acceptance… and compete with the entrenched Skype.

    2. It won’t own the market until it makes a cross-platform version. It needs a Windows version of FaceTime for the consumer market. People won’t switch from Skype or other Video-Conf software until that happens.

      Quality is secondary (in this case) to functionality and mass acceptance.

      1. quite a bit actully:
        if it supported using a mov file instead of the camera you could build an answering machine
        if it supported some way to share clipboards you could do all kinds of neat things

        also, ichat was scriptable

          1. and the answer was
            “if it supported some way to share clipboards you could do all kinds of neat things”

            and by this I also mean commands to display a picture rather then what’s currently in front of the camera, or send a document or a url
            ichat was for “live” chatting too and it was scriptable why can’t face time be?

      2. Script
        Me: Hello?
        Her: Hi, handsome. Busy tonight?
        Me: I dunno. I have to see if any better offers come in.
        Her: Well, I’ll be waiting for you. If you want ANYTHING, just call…
        Me: K. Bye.

  2. Another example of Apple penny pinching. I’m sick of all this. Is Tim Cook running the show now? With Steve Jobs gone are the bean counters taking over?

    This and the fiasco with 99¢ ringtones. How much does Apple make on this shit that it risks alienating its hardcore fans?

    Get a grip.

    1. You’re complaining about paying $.99 for an excellent little program that adds great functionality to your Mac’s existing capabilities? And then you accuse Apple of penny pinching? It looks to me like a case of the pot calling the kettle black. Maybe you would be more comfortable in the Android ecosystem with the other non-paying freeloaders. Apple is a business – they provide value for value.

    2. This happened before with some sort of WiFi update, Apple was charging a cheap upgrade fee for a software update for existing Airports while new Airport units got it free. People freaked (like you) and called them scoundrels, and then it came out that, it’s not that they wanted to, but they had to charge because of some accounting legality thing. I don’t know if this is the case here, but it smells like it. I’m sure Apple wants FaceTime to be everywhere, so it doesn’t make sense that they’d charge for it, unless for some reason they had to. And, the ringtones, I’m sure that 99¢ fee was because they don’t own the rights to the music, I’m sure that it was the record labels forcing the 99¢. Apple did make it so that you could import songs and export ringtones from Garageband for free, so Apple did provide a work around to the 99¢ ringtone fee, which was pretty cool.

      So, before having a cow, try searching around and finding out why they’re charging. If you find out that they’re just charging to be dicks and not because they have to for some accounting reason, then by all means, be irritated.

      (I hate being nickeled and dimed too, I feel like this should be something that would be a part of an OS update, which I just paid $4000+ when I bought my new MacPro and monitor. However, if this is something they have to charge for and are not trying to nickle and dime me, I’ll throw a bone at it. If they are charging just to be dicks, I’ll just not buy out of principle and spite. :p)

      1. A reporter followed up – forget which site – and that’s Apple’s explanation. If Apple doesn’t charge, then they need to go back and restate their earnings, because they would need to set aside a portion of the Mac revenue for this future as-of-then-paid-for-but-not-yet-delivered capability. Sarbanes-Oxley included this rule so that companies wouldn’t be able to fraudulently overstate their revenue, since there was still a portion of the product to be developed and delivered.

    3. In case this was the only story you read about it, the 99 cents is a regulatory requirement. And even if it wasn’t – 99 cents? C’mon, if you own a Mac, you’ve already paid a premium price for you computing, so 99 cents is not going to alienate anyone. If you know your Apple history, you know this is not the first time government regs have required them to charge for an upgrade. Doesn’t look like their business has collapsed much to me.

  3. iChat AV officially shipped with Panther (10.3). Anyone who was still on Jaguar (or Jag-wire, as Steve used to call it) could buy it for $29.95.

    This time around, instead of $30, Apple is charging $1. And of course, right on cue, people will complain.

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