Strategy Analytics: Apple took 75% share of worldwide tablet market in fourth quarter 2010

Apple Online StoreAccording to the latest research from Strategy Analytics, global tablet shipments reached 10 million units in the fourth quarter of 2010. Apple maintained first position, while Android soared and captured a record 22 percent global share.

Peter King, Director at Strategy Analytics, said, ‘Global tablet shipments grew 120 percent sequentially to reach 9.7 million units in Q4 2010. Apple maintained first position. Apple recorded an impressive 75 percent global marketshare during the fourth quarter, but it has slipped from a peak of 95 percent in Q3 2010 due to rising competition from Android.'”

Neil Mawston, Director at Strategy Analytics, added, ‘Android tablet volumes experienced 2000 percent sequential growth and its global marketshare soared to a record 22 percent in Q4 2010. The Samsung Galaxy Tab was the main driver of Android’s success, as the model was launched in dozens of countries and promoted heavily by Samsung. Tablet makers like Android because of its perceived low cost and an accompanying range of compelling media services such as YouTube and Google Maps.'”

Other findings from the research include:
• Strategy Analytics expects Android to increase share of the global tablet market during the first half of 2011. Several models from major vendors are scheduled to hit retail stores, such as the Motorola Xoom. The growing base of tablets will make Android a more attractive platform for media developers in the United States and worldwide;
• The United States was by far the world’s largest tablet market during the quarter. The US is a market that no major vendor can afford to ignore.

Global Tablet Operating System Shipments and Market Share in Q4 2010

MacDailyNews Note: Uh, yeah. Oh, by the way: Samsung Exec: Galaxy Tab shipments were 2 million; shipments, not sales to end users – January 31, 2011.

The full report, Global Tablet OS Market Share: Q4 2010, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here.

Source: Strategy Analytics

MacDailyNews Take: We want to meet these mouth-breathers who are buying Samsung Galaxy Tabs. Over the years, from reviews and what not, we have a bunch of dead-end electronics we’d love to unload.

[Thanks to MacDailyNews Reader “Fred Mertz, “Edward W.,” and “Lynn W.” for the heads up.]


  1. Yes they should include the iPods AND (and this is a big and…)
    They are reporting iPad units SOLD vs android tablets shipped.
    Stuffing the channel can push single quarter sales numbers but doesn’t actually reflect market success (as evidenced by the zune channel stuffing)
    I can’t see any rational person actually choosing the current line of android tablets (except the ~5% hard core apple haters who just won’t buy apple products)
    Have to see if the next generation android tablets coming this summer are actually competitive with the iPad (as the current crop are decidedly not), however that generation will have to likely have to compete with the second generation iPads. (same old story when you try to make copies of apple products: by the time you get it to market you are at least a year behind)

  2. Up from 96% of the market just a few months ago.. or wait..

    Silliness aside, the interesting tidbit here, it would appear, the biggest market for the Samsung Tab has been Korea and India so far.

  3. The mouthbreathers paid the same price for 55% less screen!
    The joke’s on them and anyone that pays 10 inch screen prices for a less than half size 7 inch form factor, effectively a huge cellphone.

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