Microsoft files objection to Apple’s ‘App Store’ trademark

“Microsoft is asking the U.S. Patent and Trademark Office to deny Apple a trademark on the name ‘App Store,’ saying the term is generic and competitors should be able to use it,” Stephen Lawson reports for IDG News.

“Apple applied for the trademark in 2008 for goods and services including ‘retail store services featuring computer software provided via the internet and other computer and electronic communication networks’ and other related offerings,” Lawson reports. “Apple launched its App Store for the iPhone that year along with its iPhone 3G. The store is now available on any device that runs the company’s iOS software, namely the iPod Touch and iPad, and Apple introduced its Mac App Store earlier this month.”

Lawson reports, “On Tuesday, Microsoft filed a motion for summary judgment with the agency’s Trademark Trial and Appeal Board, asking it to deny the trademark to Apple… Microsoft also said consumers and the trade and general media use “app store” generically to mean online stores where applications are sold.”

MacDailyNews Take: They also use “iPod” to refer to just about any portable media player. “iPod” is a registered trademark of Apple Inc. Next argument.

Lawson reports, “Apple’s online store represented a new idea for mobile software shopping when it was launched and quickly became a big success, emulated by many other handset makers and some mobile operators.”

Full article here.

MacDailyNews Take: Microsoft. Fixated on a rivet while being run over by a freight train’s caboose.

67 Comments

  1. I never heard of an “application” much less and “app” before switching to Apple. Software was always PROGRAMS. However, I do remember seeing an article or video about Microsoft’s CES keynote where the term APP was used.

    BTW, All kinds of stores claim to have the best buy, but only BEST BUY has the trademark.

  2. The term “app” was NEVER in popular use before Apple. It was always program, or application, or software. “App” is associated with Apple because it’s, well, cooler than the other references.

    To use the Kleenix or Xerox analogs, those ARE registered trademarks, though popular usage allows one to refer to Puffs as Kleenix, while Canons and Brothers are deemed “Xerox machines”. People may refer to Microsoft’s store as they wish – I think Crap Store has a nice ring to it – but “App Store” is clearly an Apple innovation.

  3. @Alex
    “I am not a legal expert…”
    Nuff said.

    Windows – is not a word used as a “common phrase” in the english language?

    Word – is not a word (duh) used as a “common phrase” in the english language?

  4. All you have to do is read the story of how Microsoft came to hold the trademark for “Internet Explorer” to realize the level of seething hypocrisy this is.

    In short someone else had named a browser Internet Explorer and they argued up and down that it was too generic to trademark, but the moment they won the court battle, they trademarked it. Don’t have a link to the story, all I remember was what a raging bunch of hypocrites they were over the whole thing.

  5. RicMac – I don’t think Windows, Word, Office, Project, etc are trademarked. What is trademarked is the full name, i think, – i.e., “Microsoft Windows”, “Microsoft Word”, etc. Can someone confirm that it is true?

  6. Microsnot never used the word “app” this is a Apple thing. It’s not a common word, hell it isn’t even a real word.

    Microsoft is just trying to steal Apple’s IP just as they have done for the past 30 odd years.

    This meme needs to go viral to show the general public what thieves Microsoft are.

  7. Poor Microsoft!! Ballmer just wants to follow. Apple shouldn’t patent everything. It makes everyone run on a different path. It just isn’t fair ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  8. Windows, Apple, Blackberry, were all generic terms for common items. Finding any of these original items in a Web search since these companies appropriated the names as “trademarks” has become far more difficult. App on the other hand, is unique and was not “generic” before Apple used it. Where is the truth in the Microsoft argument? The truth is, Microsoft spends a lot more money shinning boots in Washington than Apple – so they may win this, even without a legit argument.

  9. I hate to say it, but I’m with Microsoft on this one. It IS too generic.

    What’s interesting is that Microsoft is one leading the objection. The company that is known for copying everything Apple does.

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