CES 2011 to spotlight plethora of tablet roadkill

Apple Online Store“Anyone heading to Las Vegas for the Consumer Electronics Show this week won’t be able to avoid the avalanche of examples of tech’s hot new thing, the tablet,” Therese Poletti writes for MarketWatch.

MacDailyNews Take: The only true “examples of tech’s hot new thing, the tablet,” won’t be on display at CES. However, they are at your local Apple Store and have been since last spring.

Poletti continues, “Analysts are predicting that at least 100 tablets will be introduced, just about a year after Apple Inc. led the way when it unveiled the iPad on Jan. 27, 2010. The anticipation of Apple’s tablet even managed to cast a shadow over last year’s show.”

MacDailyNews Take: Apple has overshadowed CES each year for at least the past decade.

Poletti continues, “Jeffries & Co.’s technology team believes will steal the show with the first tablet based on Honeycomb, the next version of Google Inc.’s Android operating system, designed specifically for tablets. ‘We expect nearly every major original equipment manufacturer to introduce a tablet at CES as the market races to deliver devices to catch up with the Apple iPad, but we expect most of the spotlight to be on Motorola,’ wrote Jefferies analyst Adam Benjamin, in a note Monday.”

MacDailyNews Take: One has to wonder just how much of Apple’s patented IP may be contained within this go-round and whether the legal system is capable of operating quickly enough to actually protect the innovator’s valuable IP which is seemingly stolen at will, without consequence, by backstabbing thieves? It’s likely that by the end of CES, Apple will have, at the very least, 100 legitimate trade dress causes of action, to say nothing of the potential patent infringement cases.

Poletti continues, “One reason for the optimism surrounding Motorola’s tablet is that the company is believed to have an initial exclusive on Honeycomb. ‘Our checks suggest Motorola has a 60- to 90-day exclusivity on Honeycomb,’ Benjamin wrote. The Motorola tablet, to be launched on Wednesday, the day after the company splits into two, may be 10 inches, powered by an Nvidia Corp. Tegra processor and will be called Xoom, Benjamin noted.”

MacDailyNews Take: Xoom. Designed to xoom your personal information to Google trackers as fast as an off-the-shelf Tegra processor can manage.

Poletti continues, “Adding more pressure on this new crop of tablets are expectations that Apple may introduce a second-generation iPad, possibly this month. So companies hoping to compete with lower prices may see the price of the original iPad drop, if and when a Version 2.0 is launched. ‘While we do not expect first-generation PC tablets to offer a revolutionary change over the iPad, we think these devices need to offer clear differentiation to gain broad appeal. Clearly, price is an important area to target,’ wrote Heather Bellini, an ISI Group analyst, in a recent note. ‘We would not be surprised to see upcoming PC tablets priced at a discount to the iPad, similar to what is seen in the market today for Apple laptops and desktops.'”

MacDailyNews Take: As always, the only way to move Apple product knockoffs (PCs, personal media players, smartphones, tablets) is to price them like the junk they are. Buy One Get One Free, dummy!

Poletti continues, “So while Motorola could repeat its current success with the Droid smartphone, other rivals may not be as successful.”

MacDailyNews Take: Motorola is sooo successful, Apple could buy the company outright, with cash, and still have well over $30 billion, with a “b,” in the bank.

Poletti continues, “With at least 100 new tablets expected to enter the market, the possibilities for successes and failures are endless. Apple is in the lead, with some analysts projecting it will garner at least 60% of the tablet market.”

Full article here.

MacDailyNews Take: Get ready DOT, in the days and months ahead, there’s going to be a huge increase in the demand for road cleanup.


  1. Most tablets presented at CES are nothing more than trial balloons to gauge worthwhile interest before committing to production.

    That was the sum and substance of almost very conversation at every “tablet” displaying booth.

  2. 100 different tablets? That’s just going to confuse the average consumer even more. It also means the Android OEMs will be beating each others’ brains out for another year for components, marketshare, advertising, shelf-space and telco subsidies. They still won’t be able to get the economies of scale which Apple already has. And the HP tab, RIM and WM7 tabs will only further confuse the market.

    Meanwhile, Apple will ship upwards of 40 million iPads next year.

    I would love it if Apple either announced the Verizon iPHone and/or the iPad2 this week.

  3. With all this talk of price discounts to stimulate sales, it’s beginning to look like another race to the bottom for device makers.

    Probably about the only thing the iOS/whatever OS competition will have in common with the Mac/PC competition.

  4. Google would actually be much better off at this point if there were only 3 or 4 high profile Android brands competing against the iPad. The dizzying array of iPad competitors will not serve them well in this market because the iPad has such a huge lead and is not encumbered by the telcos this time. Also, I doubt anyone will be having BOGOF tablet sales, they are just too expensive to make and no one wants a two year subscription with a tablet.

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