“Reacting to Apple’s announcement that the new Apple TV is expected to reach its one millionth sale this week, analyst Shaw Wu with Kaufman Bros. said in a note to investors on Wednesday that he views the figures as ‘positive, but fairly immaterial,'” Hughes reports. “If the device continues to sell a million units per quarter, it would amount to $400 million in annual revenue — just a drop in the bucket for a company expected to earn $88 billion in revenue in its fiscal year 2011.”
Hughes reports, “However, Wu said he believes the Apple TV is now positioned to become a ‘more material contributor and game changer in the TV space.’ But he believes a major catalyst for the set-top box would be the addition of an App Store, allowing users to download new applications for the Apple TV.”
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