Apple promotes iTunes Store movie rentals with free codes

Apple Online StoreYesterday, Apple “started sending out free iTunes movie rental codes to many iTunes users,” Mark Gurman reports for 9 to 5 Mac.

“The free movie rental promotion lets you rent one of the 8,500 compatible movies and you have 30 days to start watching and 24 hours to finish.,” Gurman reports.

Full article with screenshot of Apple’s freebie here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. There was a syndicated show on the BBC called ‘University Challenge’. One of the questioner’s, Bamber Gascoigne, favourite phrase was, ‘I’ve started so I’ll finish….’

    Well buster, you have 24 hours to finish yours, SJ seems to be saying to you Apple TV oglers.

  2. @The MacDaddy-Oh!
    Those viewing periods and other limitations are placed by the demands of the studios and the content providers. They assert similar rules on the Dish network movie rental feature (via Dish’s STB) as well.

  3. I’m fed up with rentals from Apple. I love my TV2, but their movie rental downloads are screwed. I rented a movie weeks ago; my wife and I wanted to relax watch it on Saturday night. It takes 8 hrs download. I left it downloading. I came back with 2 days left on the rental to finally watch it this past Saturday night, thought it would be ready to view, but it wanted another 3 hrs download it again. Very frustrating. I know there is no drive to capture downloads in the new TV, but this is ridiculous. I just paid for rental that I didn’t get to watch. Haven’t complained to Apple yet (don’t even know where to start because I’ve never had a complaint with an Apple product), but I plan to.

  4. @krquet
    Thanks for the heads-up. It’s one of those things where it’s easier (I’m speaking only for me) to rent from Blockbuster and have the leisure to stop and start a movie within a longer time frame. The 24 hour limit is just too short.

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