“The UK carriers are taking an agressive approach, bring iPad to the masses for around £199, with a two-year subscription,” Mark Reschke blogs for Three Guys and a Podcast. “But in Japan Softbank’s approach is nothing short of stunning, offering the iPad for free, with a two-year contract.”
“Regardless of the UK’s low £199 carrier pricing or Softbank’s free solution, neither offer can be matched by Apple’s competition,” Reschke writes. “Yet Apple is pushing this subsidized direction forward without any serious players in the market, thus it reveals how important Apple believes tablets are to their future. Subsidizing tablets as the best way to lure consumers probably isn’t that relevant to Apple, but it does accomplish the task of locking out a new entry point for the competition, while leaving iPad in a commanding position.”
Reschke writes, “If you don’t get the big picture yet, let me spell it out for you: Apple is dead serious on dominating the tablet market space… The subsidy model is quickly launching in other regions across the globe, so this begs the obvious question: When is it going to happen in the US?”
Full article here.