Beleaguered Dell’s mobile chief Garriques is out; Mobile division shut down

iphone wallet, wallet case for iPhone“The executive in charge of Dell Inc.’s mobile business is leaving the company and his division is being shut down, the latest sign the company continues to struggle to expand beyond its core business of selling computers to businesses,” Ben Worthen reports for The Wall Street Journal. “Ron Garriques, who joined Dell in 2007 as part of Chief Executive Michael Dell’s effort to turn around the Round Rock, Texas, computer maker, will depart in January.”

“Dell’s communications solutions group, which develops mobile phones and other devices like the Streak tablet, will be broken up and its products folded into other units, a spokesman said,” Worthen reports.

“Mr. Garriques’s group has released several devices. The Streak tablet, which went on sale in the U.S. in August, was delayed for more than a year, according to people familiar with the matter. Its sales have been ‘exciting, but immaterial,’ Mr. Dell said at a company meeting last summer,” Worthen reports. “Mr. Garriques will remain at Dell until late January and he will serve as a consultant until the end of 2011.”

Read more in the full article here.

MacDailyNews Take: As we predicted nearly four years ago: When you flee one sinking ship is it wise to hop aboard another sinking ship? Perhaps if you think it’ll take a little longer to sink, it’s better than the alternative, we guess.

It doesn’t matter if Dell hires Jonathan Ive to design their boxes. It’s the OS, stupid.

Dell offers nothing unique and no pretty cases are ever going to be able to cover up that fact. And Garriques is a communications product line manager with an electrical engineering background, not a designer. Maybe Mikey plans to take on Apple’s iPhone with a Dell DJ Phone? That went so well last time, he’s probably all excited to ramp up.

What would we do if we ran Dell? We’re so glad you asked…. We’d shut it down and give the money back to the shareholders.MacDailyNews Take, February 16, 2007

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn W.” for the heads up.]

26 Comments

  1. Dear Mikey:

    Maybe you should close your doors, liquidate and give the money back to the shareholders. This was a salient piece of advice given to Apple some years ago, but I cannot recall who said it. If I recall the man!s name, I will let you know.

    Sincerely,

    Stevie at Apple

  2. To G4Dualie “Think Different!”

    There is a shorter answer: Act!

    It seems to me that Apple is the only company which saw the long term opportunities and watched the trends carefully and led the charge on so many changes that it makes it difficult or impossible for a “follower” to keep up, unless you count copying 4-5 years late as keeping up.

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