BMW launches iPad experience at major American auto shows

For the first time in the United States, BMW will launch an interactive and innovative iPad experience for Auto Show consumers, which will debut at the South Florida International Auto Show in Miami. The traditional Auto Shows Specification panel used to display vehicle information and pricing will be replaced by interactive iPads.

In addition to displaying technical specification and pricing, the iPad offers consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator. Consumers can experience the dynamic features of the displayed models with the iPad’s multimedia features, such as video content and photographs.

Auto Show consumers will have the opportunity to request additional details on the vehicle and can ask to be contacted directly by a local BMW center to schedule an appointment or test drive.

The iPad application has both English and Spanish language settings. The vehicle configurator allows consumers to explore the various color, wheel and interior options that are available for each model.

BMW’s iPad application differs from other luxury vehicles use of technology in that is customized for each vehicle. The iPads are located adjacent to each model, and there is one iPad per vehicle on the showroom floor.

Consumers can experience the iPad from November 5th through November 14th at the South Florida International Auto Show. BMW will roll out the iPad experience to other Auto Shows in North America.

Source: BMW Group USA

19 Comments

  1. What, no MDN take about how Apple is the greatest thing on the planet and how if you choose anything else then your IQ is no greater than the weight of a MBA??? Then come the posts from the blind followers claiming that it must be Apple that allows for such advances in technology and that they don’t take a dump without emailing sjobs@apple.com first to get clearance. Yeah, that’s the ticket!

  2. TruthDetector,
    Not everything on the internet requires comment, be it from MDN, or yourself. Just because you have the right to free speech doesn’t mean you can’t shut up.

    Since I’m now a hypocrite, I better wrap this up…

  3. @TruthDetector

    Poor baby, you must live a sad and bitter life. But if you are a good boy, perhaps your mother will give you a Zune for Christmas. That is, if she can find one. I hear that not very many of them were made.

  4. Question. Now that Apple is out of the X-Serve business, what servers are going into the billion dollar server farm in North Carolina? M$, Dull, or Linux from someone?

  5. Guys im trying to get good stuff to review on my YouTube channel (applemantech) so could you guys post on my channel what u guys would want me to review… And please subscribe as I want to get more and you guys will also learn lots of new interesting tech stuff

  6. @silverhawk:

    To make the answer short:

    Unix

    Hardware? Perhaps MacPros, conditioned as servers, with additional hardware. Perhaps ad-hoc hardware, built by Apple for their own datacenter, and not for sale.

    They have all the technology they need. Whether it’s a selling point or not, that’s another story.

  7. @ silver hawk
    I think Apple will custom make their own hardware. If you have the technology to stack up hundreds of logic boards, CPUs, RAMs and HDDs in one giant enclosure, there’s no need to stack up thousands of 1U X serve in a rack mount.

  8. Apple *is* the greatest technology company on the planet. Several of the leading consumer electronics products were developed by Apple and copied by others. If you choose a competitor’s product over an Apple model, then you likely never gave the Apple product a fair chance. If you did give the Apple product a fair chance and you still chose the competitor’s product, then there is a good possibility that either your IQ or your judgment is lacking.

    If you don’t agree with any of the above statements, then you shouldn’t subject yourself to the pro-Apple stance of this forum.

    In addition, you should know that all true Apple fans use the iDump app to plan bathroom time. If you want to fake it, then there are plenty of fart apps available.

  9. Don’t you love it when people self-proclaim the veracity of their FUD? Far too many people seem to believe that a sound bite or slogan combined with fervent belief equals reality. It’s called self-delusion, TD. Get some help.

  10. Whoa, just saw a Verizon iPad commercial on TV. I mean a Verizon commercial with the iPad in it.

    That might prove to be pivotal. The relationship between Apple and their carrier partners has officially shifted. That Apple would take the step in allowing Verizon to promote their products adds further credence to them going multi-carrier with the iPhone in America. Verizon aims to prove that they’ll properly support it with marketing dollars.

  11. Yippee skippy – the an automaker’s web site vehicle configurator is now on iPad. Isn’t that special!

    So lazy would-be buyers won’t even do the single most important thing that everyone should before buying a car – DRIVE IT. Or is this for teenage brats who buy BMWs for the nameplate only?

    Let’s hope it’s not as big a pain in the a$$ as BMW’s iDrive.

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