“Pre-Adobe, I made my living building rich, Flash-intensive sites for Gucci, Coca-Cola, Nike, and other big brands,” John Nack blogs for Adobe. “Doing that job today, I’d be in a jam: How could I create rich experiences that run on desktops (where Flash is the obvious, consistent (cross-browser/-platform) choice) and on iOS devices where Flash isn’t allowed? I’d have to create two versions of a everything–one Flash, and one HTML5. Good luck getting clients to double their budgets, though, and yet they don’t want richness cut in half.”
“So, the opportunity: Cut the cost of targeting multiple runtimes & we’ll deliver real wins: more richness for clients, and a competitive advantage for customers,” Nack writes. “Check out what engineer Rik Cabanier showed (just a tech demo, no promises, etc.) during MAX sneak peeks Tuesday night:”
“Are you surprised? Don’t be. As I’ve written many times, Adobe lives or dies by its ability to help customers solve real problems,” Nack writes. “That means putting pragmatism ahead of ideology. Flash is great for a lot of things, and this week’s demos showed it’s only improving. It’s not the only game in town, however, and Adobe makes its money selling tools, not giving away players.”
Full article here.
MacDailyNews Take: Capitulation.
To paraphrase Jesus Quintana (link audio NSFW):
“Nobody fscks with the Jobs.”
The only thing uglier than Flash code is the image of Ina Fried and C1 embraced in a kiss. Man (?) and woman (?) livin’ life in peace.
Adobe has presented a prototype of an HTML5 authoring tool called Adobe Edge. Very similar to Director and Flash, with a Timeline, etc :
http://tv.adobe.com/watch/adc-presents/preview-of-the-edge-prototype-tool-for-html5-/
Adobe has presented a prototype of an HTML5 authoring tool called Adobe Edge. Very similar to Director and Flash, with a Timeline, etc :
http://tv.adobe.com/watch/adc-presents/preview-of-the-edge-prototype-tool-for-html5-/
Making lemonade from their lemons. Gotta give Adobe credit.
Making lemonade from their lemons. Gotta give Adobe credit.
Good move Adobe.
It’s not about the medium… it’s about the tools that deliver quality design & interactive content. Adobe just wants to keep selling those tools no matter what the final format may be.
Good move Adobe.
It’s not about the medium… it’s about the tools that deliver quality design & interactive content. Adobe just wants to keep selling those tools no matter what the final format may be.
@DRMSSDB – You are absolutely correct. If you want to do HTML5, then why do Flash?
@DRMSSDB – You are absolutely correct. If you want to do HTML5, then why do Flash?
Another question. I wonder what kind of benchmarks you get when you compare HTML5 content created this why when compared to it’s Flash twin? I would like to compare CPU usage and how much heat is generated. I would also like to see if usability changes.
Another question. I wonder what kind of benchmarks you get when you compare HTML5 content created this why when compared to it’s Flash twin? I would like to compare CPU usage and how much heat is generated. I would also like to see if usability changes.
Just got off the phone w client who wants me to rebuild his website. He builds 4M+ custom homes.
“Make it awesome!”, he says. “Ok”, I reply, “but I looked at your old website and it uses Flash all over the place”.
“That ain’t awesome. Not anymore. Like it or not Steve Jobs has a hard-on for Flash (ya, I said that.) and Flash will never be allowed on an Apple Device. You really don’t want your website un-viewable on 50M devices right? Next year it’ll be 70M”.
“Good point. Shit can Flash. Do what ya gotta do. Just make it awesome”.
“I’m on it”.
Just got off the phone w client who wants me to rebuild his website. He builds 4M+ custom homes.
“Make it awesome!”, he says. “Ok”, I reply, “but I looked at your old website and it uses Flash all over the place”.
“That ain’t awesome. Not anymore. Like it or not Steve Jobs has a hard-on for Flash (ya, I said that.) and Flash will never be allowed on an Apple Device. You really don’t want your website un-viewable on 50M devices right? Next year it’ll be 70M”.
“Good point. Shit can Flash. Do what ya gotta do. Just make it awesome”.
“I’m on it”.
Adobe putting pragmatism ahead of ideology? It has never done that, which is why it’s in this self-made jam right now.
This is not pragmatism, it’s desperation. With market cap down from $19B to $14B, Adobe is between a rock and a hard place.
Adobe putting pragmatism ahead of ideology? It has never done that, which is why it’s in this self-made jam right now.
This is not pragmatism, it’s desperation. With market cap down from $19B to $14B, Adobe is between a rock and a hard place.
” I’d have to create two versions of a everything–one Flash, and one HTML5″
Uhm, why? Just create one HTML5 version.
” I’d have to create two versions of a everything–one Flash, and one HTML5″
Uhm, why? Just create one HTML5 version.
@ DudeOnTop,
Go Frack yourself.
@ DudeOnTop,
Go Frack yourself.
Definitely the day Adobe handed in the towel to Apple and HTML5.
Apple is sooooo closed and sooooo locked down, isn’t it?
Definitely the day Adobe handed in the towel to Apple and HTML5.
Apple is sooooo closed and sooooo locked down, isn’t it?
@DudeOnTop,
Posting in between your 7th grade classes?
@DudeOnTop,
Posting in between your 7th grade classes?
I hate flash, but html5 is almost as annoying (it’s way better, not buggy, not slow) wether it’s flash, java, or html5; embedding programs in html documents is a stupid idea (embedding pictures sounds and videos are ok, but please just write your programs in a real language like c or objective c)
I hate flash, but html5 is almost as annoying (it’s way better, not buggy, not slow) wether it’s flash, java, or html5; embedding programs in html documents is a stupid idea (embedding pictures sounds and videos are ok, but please just write your programs in a real language like c or objective c)