“Pre-Adobe, I made my living building rich, Flash-intensive sites for Gucci, Coca-Cola, Nike, and other big brands,” John Nack blogs for Adobe. “Doing that job today, I’d be in a jam: How could I create rich experiences that run on desktops (where Flash is the obvious, consistent (cross-browser/-platform) choice) and on iOS devices where Flash isn’t allowed? I’d have to create two versions of a everything–one Flash, and one HTML5. Good luck getting clients to double their budgets, though, and yet they don’t want richness cut in half.”
“So, the opportunity: Cut the cost of targeting multiple runtimes & we’ll deliver real wins: more richness for clients, and a competitive advantage for customers,” Nack writes. “Check out what engineer Rik Cabanier showed (just a tech demo, no promises, etc.) during MAX sneak peeks Tuesday night:”
“Are you surprised? Don’t be. As I’ve written many times, Adobe lives or dies by its ability to help customers solve real problems,” Nack writes. “That means putting pragmatism ahead of ideology. Flash is great for a lot of things, and this week’s demos showed it’s only improving. It’s not the only game in town, however, and Adobe makes its money selling tools, not giving away players.”
Full article here.
MacDailyNews Take: Capitulation.
To paraphrase Jesus Quintana (link audio NSFW):
“Nobody fscks with the Jobs.”