“Pre-Adobe, I made my living building rich, Flash-intensive sites for Gucci, Coca-Cola, Nike, and other big brands,” John Nack blogs for Adobe. “Doing that job today, I’d be in a jam: How could I create rich experiences that run on desktops (where Flash is the obvious, consistent (cross-browser/-platform) choice) and on iOS devices where Flash isn’t allowed? I’d have to create two versions of a everything–one Flash, and one HTML5. Good luck getting clients to double their budgets, though, and yet they don’t want richness cut in half.”
“So, the opportunity: Cut the cost of targeting multiple runtimes & we’ll deliver real wins: more richness for clients, and a competitive advantage for customers,” Nack writes. “Check out what engineer Rik Cabanier showed (just a tech demo, no promises, etc.) during MAX sneak peeks Tuesday night:”
“Are you surprised? Don’t be. As I’ve written many times, Adobe lives or dies by its ability to help customers solve real problems,” Nack writes. “That means putting pragmatism ahead of ideology. Flash is great for a lot of things, and this week’s demos showed it’s only improving. It’s not the only game in town, however, and Adobe makes its money selling tools, not giving away players.”
Full article here.
MacDailyNews Take: Capitulation.
To paraphrase Jesus Quintana (link audio NSFW):
“Nobody fscks with the Jobs.”
Hey, they used my idea!
I assume the royalty check is in the mail.
Hey, they used my idea!
I assume the royalty check is in the mail.
Flash is over Adobe threw in the towel !!
Flash is over Adobe threw in the towel !!
Is that a blink?
Is that a blink?
Uhm, why is he wearing command yellow and not sciences red?
Uhm, why is he wearing command yellow and not sciences red?
“I’d have to create two versions of a everything–one Flash, and one HTML5”
Why not just one in HTML5 and no Flash version? Is there really a reason for that?
“I’d have to create two versions of a everything–one Flash, and one HTML5”
Why not just one in HTML5 and no Flash version? Is there really a reason for that?
I can’t believe MDN Photoshopped Jobs to look like a pederast (to paraphrase Walter).
I can’t believe MDN Photoshopped Jobs to look like a pederast (to paraphrase Walter).
Looking at the demo animations in the video, I can’t help thinking: “rich” = “junk”. They’re flashy (har har), but empty and useless.
Looking at the demo animations in the video, I can’t help thinking: “rich” = “junk”. They’re flashy (har har), but empty and useless.
I don’t think this is a capitulation on behalf of Adobe. What they did is more likely going to hurt Flash than help it, but for them, it doesn’t matter, as long as they keep selling tools.
By deploying HTML5 content that can fall back on Flash (for over 30% of users whose browsers don’t properly support HTML5), Adobe is legitimising Flash-less devices. As long as it is reasonably easy to re-code/re-compile Flash projects into HTML5, most major developers will do it, in order to gain iOS crowd. By delivering HTML5 content, they’ll allow desktop folks (including all future Macs that now ship without pre-installed Flash) to not bother installing Flash anymore.
In this battle, Jobs was stubborn, while Adobe was not. They surely earned a few points for this move.
I don’t think this is a capitulation on behalf of Adobe. What they did is more likely going to hurt Flash than help it, but for them, it doesn’t matter, as long as they keep selling tools.
By deploying HTML5 content that can fall back on Flash (for over 30% of users whose browsers don’t properly support HTML5), Adobe is legitimising Flash-less devices. As long as it is reasonably easy to re-code/re-compile Flash projects into HTML5, most major developers will do it, in order to gain iOS crowd. By delivering HTML5 content, they’ll allow desktop folks (including all future Macs that now ship without pre-installed Flash) to not bother installing Flash anymore.
In this battle, Jobs was stubborn, while Adobe was not. They surely earned a few points for this move.
Interesting concept.
But, I think the better approach is to develop in HTML5, then have a tool automatically generate flash (for backwards compatibility).
That way the developer is writing and maintaining modern code, instead of nearly-obsolete flash code.
Interesting concept.
But, I think the better approach is to develop in HTML5, then have a tool automatically generate flash (for backwards compatibility).
That way the developer is writing and maintaining modern code, instead of nearly-obsolete flash code.
Was that guy wearing a Capt. Kirk tunic?
Was that guy wearing a Capt. Kirk tunic?
Why are the class names beginning with “adbe_” instead of “adobe_”, “adb_”, “a_”, snidley_whiplash_and_his_snickering_sidekick_dog_make_me_lauch_”, “this_class_was_generated_by_adobe_software_inc_and_our_annoying_ceo_is_jealous_of_steve_jobs_but_who_isn’t” or so on???
P.S. This post was made whilst the Shut Up and AdBlock Safari Extensions is preventing me from reading the inane comments and waiting forever for annoying ads to load… I hope that SteveJack isn’t getting any moola either… I also assume this post will be deleted within 30 seconds…
30, 29, 28…
Why are the class names beginning with “adbe_” instead of “adobe_”, “adb_”, “a_”, snidley_whiplash_and_his_snickering_sidekick_dog_make_me_lauch_”, “this_class_was_generated_by_adobe_software_inc_and_our_annoying_ceo_is_jealous_of_steve_jobs_but_who_isn’t” or so on???
P.S. This post was made whilst the Shut Up and AdBlock Safari Extensions is preventing me from reading the inane comments and waiting forever for annoying ads to load… I hope that SteveJack isn’t getting any moola either… I also assume this post will be deleted within 30 seconds…
30, 29, 28…
Flash as a web format may become a shadow of it’s former self, but point is they now have an army or flash developers that can now build HTML 5 sites using their flash knowledge. This is great news!
Having the site in flash might be more flexible and also allows you to use parts in the adobe air platform.
Flash as a web format may become a shadow of it’s former self, but point is they now have an army or flash developers that can now build HTML 5 sites using their flash knowledge. This is great news!
Having the site in flash might be more flexible and also allows you to use parts in the adobe air platform.
The only thing uglier than Flash code is the image of Ina Fried and C1 embraced in a kiss. Man (?) and woman (?) livin’ life in peace.