RUMOR: Apple to buy Sony

Apple Online Store“Sony shares rose 3 percent on Tuesday on speculation that Apple, in its bid to join the gaming bandwagon, was vying to acquire the company,” Carl Bagh reports for International Business Times.

“Reuters reported that the speculation was fueled by a report from Barron’s that stated that cash-rich Apple could be aiming for acquisition and named Adobe, Sony and Disney as potential targets,” Bagh reports. “Apple currently has $50 billion in cash reserves and has a market capitalization of $282 billion while Sony has a market cap of $34 billion. Financially Sony is within Apple’s reach.”

MacDailyNews Take: Pretty much anything is within Apple reach if they want it badly enough. And these sort of rumors are to be expected after Jobs’ comments regarding Apple’s $51 billion cash pile during last Monday’s conference call.

Bagh reports, “It is surmised that Apple is primarily targeting Sony’s gaming segment which includes its PlayStation line of products. Apple lacks a significant presence in the gaming industry where Microsoft, with its Xbox line of products, and Nintendo are major players. Sony’s PlayStation console has been used by it to piggy-back its other products like Blu-Ray player as it has adopted HD technology on its gaming console. The gaming platform can fit into Apple’s model as it can leverage the product to augment game offerings on its iPhone and iPad devices. Also Sony’s TV line of products can be used by Apple to complement its Apple TV.”

MacDailyNews Take: Apple lacks a significant presence in the console gaming industry. The handheld gaming industry is another story entirely: Apple’s iOS devices surpass Sony PSP, close in on Nintendo DS, in U.S. gaming – September 15, 2010

Bagh reports, “Another area which could be appealing to Apple is Sony’s semiconductor business as Apple attempts to closely integrate its hardware with the software. Sony has developed a new CELL processor with Toshiba and IBM which enhances multi-media performance and vector calculation devices… However, Sony is a diversified company with interests in electronics, gaming, media and financial services. Thus an overall Sony portfolio would not fit into Apple’s strategy. Also Sony is a key Google partner; it recently released Google-TV powered HDTV models. Though Sony comes with multiple appendages that Apple will have to deal with, whether Apple has the sufficient managerial strength to absorb and turnaround a beleaguered corporate [entity] like Sony is suspect.”

Full article here.

MacDailyNews Take: Sounds like somebody’s pumping some SNE.

119 Comments

  1. Just a thought here. Sony has media holdings? right? Apple can do as good as or better with the hardware / software side, but it might want the media rights to allow better adoption of its Apple side.

    Just a thought,
    en

  2. Apple has absolutely nothing to gain by taking on Sony’s dead weight.

    I can’t believe people keep throwing darts at the “who is Apple going to buy today” dartboard without putting a shred of thought into it.

    If Apple is going to buy any big company it will either be one with a huge content catalog or one that can help them deliver content and data directly to customers (network)

  3. Apple has absolutely nothing to gain by taking on Sony’s dead weight.

    I can’t believe people keep throwing darts at the “who is Apple going to buy today” dartboard without putting a shred of thought into it.

    If Apple is going to buy any big company it will either be one with a huge content catalog or one that can help them deliver content and data directly to customers (network)

  4. This is Wall Street Crap. Sony is a Japanese company, and as such, is impossible to acquire. Sony is in worse shape than Microsoft, it will implode on it’s own.

    Don’t see Apple moving into the content arena, although Steve J. did acquire Pixar, so he has some chops there, but it still seems to be a major stretch of Apple, a firm that Job’s has kept laser focused.

    Much more likely will be technology buys to become more vertically integrated or cloud computing technology / patents.

  5. This is Wall Street Crap. Sony is a Japanese company, and as such, is impossible to acquire. Sony is in worse shape than Microsoft, it will implode on it’s own.

    Don’t see Apple moving into the content arena, although Steve J. did acquire Pixar, so he has some chops there, but it still seems to be a major stretch of Apple, a firm that Job’s has kept laser focused.

    Much more likely will be technology buys to become more vertically integrated or cloud computing technology / patents.

  6. Three years ago I blogged that Apple should buy Sony: games, televisions, movies, remove Vaio competition OR improve MS relationship to pressure HP plus clonvert Sony Centers into Apple Media Stores. And presence in every country of the world overnight. Plus Sony enterprise moves to MacOs and iOS, Sony Ericsson disappears. Buy AAPL if it happens!

  7. Three years ago I blogged that Apple should buy Sony: games, televisions, movies, remove Vaio competition OR improve MS relationship to pressure HP plus clonvert Sony Centers into Apple Media Stores. And presence in every country of the world overnight. Plus Sony enterprise moves to MacOs and iOS, Sony Ericsson disappears. Buy AAPL if it happens!

  8. More hit-generating bullshit. Someone should scorecard these douchebags’ rumor-mongering and use it every time the person is sourced in the future.

    If media outlets were forced to do that, you’d notice they’d first stop citing idiots and that said idiots would be unemployed in short order.

    Then I wouldn’t have to waste 5 minutes of my time in MDN comments calling out idiots. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  9. More hit-generating bullshit. Someone should scorecard these douchebags’ rumor-mongering and use it every time the person is sourced in the future.

    If media outlets were forced to do that, you’d notice they’d first stop citing idiots and that said idiots would be unemployed in short order.

    Then I wouldn’t have to waste 5 minutes of my time in MDN comments calling out idiots. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  10. Why doesn’t Apple just buy Nintendo? They are purely a gaming company. Have very family friendly (and therefore Apple friendly) gaming franchises such has Mario and Zelda. Nintendo already has a direct download gaming store, which would make an easy transition to the “App” store.

  11. Why doesn’t Apple just buy Nintendo? They are purely a gaming company. Have very family friendly (and therefore Apple friendly) gaming franchises such has Mario and Zelda. Nintendo already has a direct download gaming store, which would make an easy transition to the “App” store.

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