RUMOR: Apple to buy Sony

Apple Online Store“Sony shares rose 3 percent on Tuesday on speculation that Apple, in its bid to join the gaming bandwagon, was vying to acquire the company,” Carl Bagh reports for International Business Times.

“Reuters reported that the speculation was fueled by a report from Barron’s that stated that cash-rich Apple could be aiming for acquisition and named Adobe, Sony and Disney as potential targets,” Bagh reports. “Apple currently has $50 billion in cash reserves and has a market capitalization of $282 billion while Sony has a market cap of $34 billion. Financially Sony is within Apple’s reach.”

MacDailyNews Take: Pretty much anything is within Apple reach if they want it badly enough. And these sort of rumors are to be expected after Jobs’ comments regarding Apple’s $51 billion cash pile during last Monday’s conference call.

Bagh reports, “It is surmised that Apple is primarily targeting Sony’s gaming segment which includes its PlayStation line of products. Apple lacks a significant presence in the gaming industry where Microsoft, with its Xbox line of products, and Nintendo are major players. Sony’s PlayStation console has been used by it to piggy-back its other products like Blu-Ray player as it has adopted HD technology on its gaming console. The gaming platform can fit into Apple’s model as it can leverage the product to augment game offerings on its iPhone and iPad devices. Also Sony’s TV line of products can be used by Apple to complement its Apple TV.”

MacDailyNews Take: Apple lacks a significant presence in the console gaming industry. The handheld gaming industry is another story entirely: Apple’s iOS devices surpass Sony PSP, close in on Nintendo DS, in U.S. gaming – September 15, 2010

Bagh reports, “Another area which could be appealing to Apple is Sony’s semiconductor business as Apple attempts to closely integrate its hardware with the software. Sony has developed a new CELL processor with Toshiba and IBM which enhances multi-media performance and vector calculation devices… However, Sony is a diversified company with interests in electronics, gaming, media and financial services. Thus an overall Sony portfolio would not fit into Apple’s strategy. Also Sony is a key Google partner; it recently released Google-TV powered HDTV models. Though Sony comes with multiple appendages that Apple will have to deal with, whether Apple has the sufficient managerial strength to absorb and turnaround a beleaguered corporate [entity] like Sony is suspect.”

Full article here.

MacDailyNews Take: Sounds like somebody’s pumping some SNE.

119 Comments

  1. let’s not forget all the assorted other crap that comes with Sony (consumer products), Apple would not be interested in most of it IMO. Though what Sony does have is a great deal of experience in design, engineering, etc that could be useful. I give it a 5% chance of happening.

  2. let’s not forget all the assorted other crap that comes with Sony (consumer products), Apple would not be interested in most of it IMO. Though what Sony does have is a great deal of experience in design, engineering, etc that could be useful. I give it a 5% chance of happening.

  3. Well in the unlikely event that it did happen I suspect that either it would be done in coalition with partners who would take all the divisions that Apple didn’t want or those divisions would be sold ASAP after acquisition. Problem with the latter is that Apple might struggle running them and selling them in the meantime as it has no experience of such a conglomerate. Either way I doubt that they would want more than 25% of it at most. More likely I feel that others might take it over and Apple would be willing to take those particular assets it would like.

  4. Well in the unlikely event that it did happen I suspect that either it would be done in coalition with partners who would take all the divisions that Apple didn’t want or those divisions would be sold ASAP after acquisition. Problem with the latter is that Apple might struggle running them and selling them in the meantime as it has no experience of such a conglomerate. Either way I doubt that they would want more than 25% of it at most. More likely I feel that others might take it over and Apple would be willing to take those particular assets it would like.

  5. It takes years to make any money with consoles. Apple doesn’t think that way.

    Besides, if Apple wants to start making televisions or Blu-Ray players they can do it without spending $35 billion.

    Apple buys Microsoft in 2015 for the hell of it. i’Cal it.

  6. It takes years to make any money with consoles. Apple doesn’t think that way.

    Besides, if Apple wants to start making televisions or Blu-Ray players they can do it without spending $35 billion.

    Apple buys Microsoft in 2015 for the hell of it. i’Cal it.

  7. Why buy something that will crash anyway and lets you pick-up the market-share for free?
    Apple seems to have shied away from all those “silly” mergers that look only good on paper (if at all).
    I don’t think they’ll start now.
    It has to be something that is easy to acquire and integrate but offers a real competitive advantage in terms of IP, know-how or staff so that the competition once again has to deal with the scrubs in the business (while AAPL gets the gold-nuggest).

  8. Why buy something that will crash anyway and lets you pick-up the market-share for free?
    Apple seems to have shied away from all those “silly” mergers that look only good on paper (if at all).
    I don’t think they’ll start now.
    It has to be something that is easy to acquire and integrate but offers a real competitive advantage in terms of IP, know-how or staff so that the competition once again has to deal with the scrubs in the business (while AAPL gets the gold-nuggest).

  9. Sony is buying Apple!
    Sony is buying Apple!
    Sony is buying Apple!
    Sony is buying Apple!

    Apple is buying Sony!
    Apple is buying Sony!
    Apple is buying Sony!
    Apple is buying Sony!

    Rumors, recycled bass ackwards this time, but bullshit again, nevertheless.

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