Wal-Mart to sell Apple’s revolutionary iPad starting Friday, October 15th

Apple Online Store“Wal-Mart Stores Inc. said it will start selling Apple Inc.’s iPad on Friday at hundreds of stores throughout the U.S.,” Miguel Bustillo reports for The Wall Street Journal.

“Wal-Mart landed the tablet computer a little later than two of its largest retail rivals: Best Buy Co., which has been selling the iPad since its launch in April, and Target Corp., which began carrying it this month,” Bustillo reports. “The Bentonville, Ark., retail giant said that what it lacked in timeliness it will make up for in sales heft.”

Bustillo reports, “It vowed to slowly ramp up the number of U.S. stores carrying the iPad to more than 2,300 by the height of the holiday season in mid-November. There will also be no Wal-Mart ‘rollback’ price cut on the iPad: The tablets will sell for Apple’s suggested retail price, which starts at $499… Analysts now expect Apple to sell 11 million to 12 million iPads this year, more than twice what was initially estimated, and reach 20 million next year.”

MacDailyNews Take: Too low.

Read more in the full article here.

MacDailyNews Take: Congrats to Apple for a speedy product ramp up and rollout. It’s a nice change. It’s also nice to see Cupertino playing for keeps.

44 Comments

  1. The iPhone has mass distribution but is held back by the artificial and technical problems with the telcos.
    The iPad will have no such limitations. Note how apple already started selling the iPad in china without the telcos?

  2. @Synth

    Just got back from China (Xiamen)… Apple is killing it over there. Everyone from factory workers to bell boys were drooling over my iPad and iPhone 4.

    It’s normal for them to be curious as to what I have, but this was different. They knew exactly what it was, how much it cost, when it would be available, etc. Very cool.

  3. @Synth

    Just got back from China (Xiamen)… Apple is killing it over there. Everyone from factory workers to bell boys were drooling over my iPad and iPhone 4.

    It’s normal for them to be curious as to what I have, but this was different. They knew exactly what it was, how much it cost, when it would be available, etc. Very cool.

  4. I was thinking the same thing. If everyone sells the device for the exact same price, there is no advantage/disadvantage as to location.
    But you might buy other things while you are in the store. It must be like movie theaters, they take a loss on the film but make it up with 5 dollar popcorn.

  5. I was thinking the same thing. If everyone sells the device for the exact same price, there is no advantage/disadvantage as to location.
    But you might buy other things while you are in the store. It must be like movie theaters, they take a loss on the film but make it up with 5 dollar popcorn.

  6. @ jax44,

    ” Ayuh Steve, you betcha. How about near the pork rinds?.”

    I know you were making a point about tough negotiations but next to the pork rinds is a premo spot. Practically every Wal-Mart shopper buys industrial sized bags of pork rinds every visit.

    Seriously, Wal-Mart has staffed electronics bars with high school grads working their butts off trying to sell netbooks. They’ll love the iPad that sells itself. All of those demo Apps on the demonstrator iPads make sales as easy as swiping a credit card.

  7. @ jax44,

    ” Ayuh Steve, you betcha. How about near the pork rinds?.”

    I know you were making a point about tough negotiations but next to the pork rinds is a premo spot. Practically every Wal-Mart shopper buys industrial sized bags of pork rinds every visit.

    Seriously, Wal-Mart has staffed electronics bars with high school grads working their butts off trying to sell netbooks. They’ll love the iPad that sells itself. All of those demo Apps on the demonstrator iPads make sales as easy as swiping a credit card.

  8. When Apple sells everywhere at the same price, then shoppers go to where they get the best customer service. Also, if Apple never goes on sale, you have no reason to wait for a sale. Stores hope to sell rubber bumpers cause those things are marked up huge.

  9. When Apple sells everywhere at the same price, then shoppers go to where they get the best customer service. Also, if Apple never goes on sale, you have no reason to wait for a sale. Stores hope to sell rubber bumpers cause those things are marked up huge.

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