“The daily audience for apps that run on Apple’s iOS operating system (for the iPhone, iPod touch, and iPad) has now surpassed 19 million users, who spend an average of 22 minutes per day using these apps, according to one measure,” Dean Takahashi reports for VentureBeat.
“That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports. “Only 4 million daily viewers separate the iOS audience from that of the No. 1-ranked TV show, Fox’s American Idol, according to data collected by analytics firm Flurry.”
“Flurry also acknowledges that it only sees part of the picture, with its analytics code integrated into 50,000 of the 250,000 apps on the iOS,” Takahashi reports. “Based on its own estimates, Flurry believes that the iOS is already bigger than all the TV shows if you consider the entire iOS audience.”
Takahashi reports, “That achievement is pretty staggering, considering that Apple launched its App Store only in July, 2008. The mass consumption of apps on mobile devices has since exploded. Given that most TV series air only 22 episodes per season, the allure for advertisers is clear. Apps are available 365 days a year, making their audience accessible to advertisers 15 times more frequently than TV audiences.”
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