iPhone apps now more popular than major TV shows and sports broadcasts

SpiritHalloween.com“The daily audience for apps that run on Apple’s iOS operating system (for the iPhone, iPod touch, and iPad) has now surpassed 19 million users, who spend an average of 22 minutes per day using these apps, according to one measure,” Dean Takahashi reports for VentureBeat.

“That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports. “Only 4 million daily viewers separate the iOS audience from that of the No. 1-ranked TV show, Fox’s American Idol, according to data collected by analytics firm Flurry.”

“Flurry also acknowledges that it only sees part of the picture, with its analytics code integrated into 50,000 of the 250,000 apps on the iOS,” Takahashi reports. “Based on its own estimates, Flurry believes that the iOS is already bigger than all the TV shows if you consider the entire iOS audience.”

Takahashi reports, “That achievement is pretty staggering, considering that Apple launched its App Store only in July, 2008. The mass consumption of apps on mobile devices has since exploded. Given that most TV series air only 22 episodes per season, the allure for advertisers is clear. Apps are available 365 days a year, making their audience accessible to advertisers 15 times more frequently than TV audiences.”

Read more in the full article here.

38 Comments

  1. The number one cable news program has about 1/4th the audience of the LOWEST rated network evening newscast. Yet the cable channels are more profitable.
    In advertising/marketing it’s more important to know WHO is watching than just headcount.

    That’s why older skewing shows feature ads for drugs and power wheelchairs- older viewers have prettymuch set their buying habits unlike younger viewers.

    Pay attention to ads and you can get an idea who is watching. Raw headcount doesn’t tell much.

  2. The number one cable news program has about 1/4th the audience of the LOWEST rated network evening newscast. Yet the cable channels are more profitable.
    In advertising/marketing it’s more important to know WHO is watching than just headcount.

    That’s why older skewing shows feature ads for drugs and power wheelchairs- older viewers have prettymuch set their buying habits unlike younger viewers.

    Pay attention to ads and you can get an idea who is watching. Raw headcount doesn’t tell much.

  3. “That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports.”

    This comparison might actually mean something if the “audience” (users?) for iOS devices came at the expense of the “audience” of the other two. Most people are not likely to be using an iOS device rather than watching football or Dancing with the Stars. If anything, there’s probably an overlap.

  4. “That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports.”

    This comparison might actually mean something if the “audience” (users?) for iOS devices came at the expense of the “audience” of the other two. Most people are not likely to be using an iOS device rather than watching football or Dancing with the Stars. If anything, there’s probably an overlap.

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