MacNewsWorld reviews Apple TV: Priced to sell at just $99

Apple Online Store“The new $99 price point is perfect and competitive,” Chris Maxcer reports for MacNewsWorld. “I know that when I was trying to find a unit to test by calling around to the various Apple Retail Stores in the Seattle area, it was flying out of stock before I could get into my vehicle and drive to the store that had received a shipment. It took me several days to be in the right place at the right time to snag one. I predict that this holiday season, Apple’s so-called ‘hobby’ device will sell surprisingly well at the $99 price.”

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“Because not all television networks are willing to play nice with Apple’s $.99 television show rental model, a consumer might think that some shows simply don’t exist within Apple’s iTunes ecosystem,” Maxcer reports. “Case in point is the new FX show ‘Terriers.’ When I searched for it from my new Apple TV, I couldn’t find it at all. But when I did the search on my MacBook, I found the show for sale in the iTunes Store. To watch ‘Terriers’ from the new Apple TV, you’ve got to buy the show on your computer first, then stream it from your computer. That’s a serious irritation for happy Apple customers who are simply trying to be good media consumers.”

MacDailyNews Take: Really? A “serious” irritation? You have it way too easy, Chris. It’s minor. In fact, here’s a revelation: Your MacBook is portable. Carry it over to the couch, if you want to be a potato. Or wait a month for AirPlay.

“Will more networks eventually come on board? Hopefully, but it’s not a given,” Maxcer reports. “Minor annoyances aside…”

MacDailyNews Take: All of a sudden, and rather inexplicably, “serious irritation” has morphed into “minor annoyance.” At least he got it right the second time. And, blame the networks, not Apple.

Maxcer reports, “Minor annoyances aside, the new Apple TV retains most of the functionality of the older version, plus adds new rental features and offers up a foundation that can be wildly upgraded by Apple with possible (and likely) app functionality. If you’re willing to pay for content on an a la carte bases, especially when you consider the $99 price point, you just can’t go wrong with a new Apple TV — especially if you’re willing to buy or rent from your computer first, instead of fusing your backside to your couch.”

MacDailyNews Take: Again, you have a MacBook, Mr. Potato Head. Until or unless certain networks wise up, you can buy or rent and stream to your Apple TV quite easily without ever leaving your beloved couch.

Full review – which is actually a good review despite our serious irritation over a minor annoyance – here.

MacDailyNews Take: It’s no wonder that a large percentage of U.S. citizens make the inhabitants of the Axiom look emaciated and WTF is our coffee already?!

42 Comments

  1. The irritation of having to purchase from a computer will be fixed for iDevice owners once Airplay is working. Then you can purchase on your iPhone or iPad/iPod and stream to your AppleTV. The problem I am having is that season pass shows now require a password to download, so they don’t download automatically. This is a pain as it requires me to go to my iTunes “server” in the basement to enter the password so the shows can download.

  2. The irritation of having to purchase from a computer will be fixed for iDevice owners once Airplay is working. Then you can purchase on your iPhone or iPad/iPod and stream to your AppleTV. The problem I am having is that season pass shows now require a password to download, so they don’t download automatically. This is a pain as it requires me to go to my iTunes “server” in the basement to enter the password so the shows can download.

  3. If they are moving the device away from its dependency on computers, it does suck that there isn’t an option to purchase on the AppleTV and have it sync to the your computer … even better, how about an option that if your computer is on and itunes is open (which it probably would be, for streaming) why not allow users to “buy” things on the AppleTV when really all it’s doing is controlling iTunes on the computer to buy it remotely.

  4. If they are moving the device away from its dependency on computers, it does suck that there isn’t an option to purchase on the AppleTV and have it sync to the your computer … even better, how about an option that if your computer is on and itunes is open (which it probably would be, for streaming) why not allow users to “buy” things on the AppleTV when really all it’s doing is controlling iTunes on the computer to buy it remotely.

  5. “Really? A “serious” irritation? You have it way too easy, Chris. It’s minor. In fact, here’s a revelation: Your MacBook is portable. Carry it over to the couch, if you want to be a potato.”

    _______________

    Actually, I agree, it’s not minor. Expecting consumers to search twice on two different devices and/or carry their MBP to the couch is something that most ordinary folks wouldn’t think of or do.. That’s a serious flaw in the business model that needs to be corrected somehow..

  6. “Really? A “serious” irritation? You have it way too easy, Chris. It’s minor. In fact, here’s a revelation: Your MacBook is portable. Carry it over to the couch, if you want to be a potato.”

    _______________

    Actually, I agree, it’s not minor. Expecting consumers to search twice on two different devices and/or carry their MBP to the couch is something that most ordinary folks wouldn’t think of or do.. That’s a serious flaw in the business model that needs to be corrected somehow..

  7. I got my new Apple TV a couple of nights ago, and I am happy I waited for it. It was a snap to install and configure without reading the instructions, and easy to use. I was using my old G5 for iTunes and Internet TV shows on the web, but this is not only easier, but adds Netflix streaming that my old G5 couldn’t support.

    Tip: if you need an HDMI cable, you can save a bundle at monoprice.com. I’ve been buying pro-audio and video cables from them for a few years, and their cables are top-quality with low prices. I got a 6 footer for $6.48, including sales tax and shipping.

  8. I got my new Apple TV a couple of nights ago, and I am happy I waited for it. It was a snap to install and configure without reading the instructions, and easy to use. I was using my old G5 for iTunes and Internet TV shows on the web, but this is not only easier, but adds Netflix streaming that my old G5 couldn’t support.

    Tip: if you need an HDMI cable, you can save a bundle at monoprice.com. I’ve been buying pro-audio and video cables from them for a few years, and their cables are top-quality with low prices. I got a 6 footer for $6.48, including sales tax and shipping.

  9. So, what if you have a Mac mini connected to one HDMI on your HDTV and you want to add an AppleTV to the system to stream content from the mini and not have to jump back and forth between inputs and have a unified interface? How would this work?

  10. So, what if you have a Mac mini connected to one HDMI on your HDTV and you want to add an AppleTV to the system to stream content from the mini and not have to jump back and forth between inputs and have a unified interface? How would this work?

  11. MDN – I think your take is a bit harsh. Why can’t Apple TV purchase shows, download them, then send them over to iTunes? Buying it on the computer and then watching it on TV is even less intuitive than syncing, which Jobs said people specifically didn’t want.

    Perhaps to avoid confusion, the Buy option isn’t on by default… but it’s really kind of silly that you can’t buy from the Apple TV unit itself with iTunes sorting out the details behind the scenes.

  12. MDN – I think your take is a bit harsh. Why can’t Apple TV purchase shows, download them, then send them over to iTunes? Buying it on the computer and then watching it on TV is even less intuitive than syncing, which Jobs said people specifically didn’t want.

    Perhaps to avoid confusion, the Buy option isn’t on by default… but it’s really kind of silly that you can’t buy from the Apple TV unit itself with iTunes sorting out the details behind the scenes.

  13. I have an existing AppleTV. Received as a gift from my girlfriend a couple years ago. I absolutely love it, but I’m thinking I might get this new one. $99 is the perfect price. That Logitech box looks interesting, but I’m not willing to dish out $299 to try it out.

  14. I have an existing AppleTV. Received as a gift from my girlfriend a couple years ago. I absolutely love it, but I’m thinking I might get this new one. $99 is the perfect price. That Logitech box looks interesting, but I’m not willing to dish out $299 to try it out.

  15. Here’s an idea for a future upgrade.

    With home sharing enabled, Apple TV could allow the user to browse and purchase non-rental titles using the Apple TV, at which point the purchase could be downloaded directly to the appropriate iTunes library on the user’s computer. During the download to the shared computer, the Apple TV could stream the content for viewing.

    Alas, Apple is using the rental only setup of the Apple TV to apply leverage to studios to make more content available for rental. As such, we may never see such a purchase and stream capability for the Apple TV.

  16. Here’s an idea for a future upgrade.

    With home sharing enabled, Apple TV could allow the user to browse and purchase non-rental titles using the Apple TV, at which point the purchase could be downloaded directly to the appropriate iTunes library on the user’s computer. During the download to the shared computer, the Apple TV could stream the content for viewing.

    Alas, Apple is using the rental only setup of the Apple TV to apply leverage to studios to make more content available for rental. As such, we may never see such a purchase and stream capability for the Apple TV.

  17. @Jay-Z I agree, it is less intuitive than syncing. The problem the new ATV has is that there is no internal storage, so unless you have a computer on all the time, the could be problems with buying from ATV and then transferring to your mac since the mac would have to be turned at the time. In my case, I would need to have my powerbook open with iTunes running to buy from ATV. No problem, as long as my wife doesnt have the computer with her outside of the house. This is the big downside of the new ATV, in that you need to have a dedicated computer to go along with it if you want to get the full use. I am using my mac mini in the 3rd floor attic as an iTunes/ATV server. I control it remotely from my Powerbook if needed. But this negates the power saving claim of the ATV since now I have to always have a computer running in order to stream my purchased content. However, I find that I am using Netflix now more than ever.

    I think the big plan Apple has is to get everyone to use .Mac to store their music/movies in the North Carolina Cloud so that there is no need to sync locally.

  18. @Jay-Z I agree, it is less intuitive than syncing. The problem the new ATV has is that there is no internal storage, so unless you have a computer on all the time, the could be problems with buying from ATV and then transferring to your mac since the mac would have to be turned at the time. In my case, I would need to have my powerbook open with iTunes running to buy from ATV. No problem, as long as my wife doesnt have the computer with her outside of the house. This is the big downside of the new ATV, in that you need to have a dedicated computer to go along with it if you want to get the full use. I am using my mac mini in the 3rd floor attic as an iTunes/ATV server. I control it remotely from my Powerbook if needed. But this negates the power saving claim of the ATV since now I have to always have a computer running in order to stream my purchased content. However, I find that I am using Netflix now more than ever.

    I think the big plan Apple has is to get everyone to use .Mac to store their music/movies in the North Carolina Cloud so that there is no need to sync locally.

  19. @HD Boy

    You can buy an HDMI switch box for around $50.00. I use a 4 input HDMI switch to route my cable box, Playstation 3, and Apple TV into a single HDMI input on my AV receiver. I then pipe the output from the AV receiver to my HDTV. No cable swapping or AV settings to change, just change the channel on the HDMI switch using the RF remote that came with it…

  20. @HD Boy

    You can buy an HDMI switch box for around $50.00. I use a 4 input HDMI switch to route my cable box, Playstation 3, and Apple TV into a single HDMI input on my AV receiver. I then pipe the output from the AV receiver to my HDTV. No cable swapping or AV settings to change, just change the channel on the HDMI switch using the RF remote that came with it…

  21. Personally, I liked the old Apple TV better because it has a hard drive. I just miss 2 things: TV show rentals for 99 cents and lower power consumption, especially during standby. – But I do understand Apple’s decision make Apple TV available at $99 and, therefore, a hard drive (and I’m not talking about the minor flash drive that’s included but not officially mentioned) would have not made it possible. In fact, I think Apple’s margin on the Apple TV is quite a bit smaller than on other Apple devices. I am curious to see how Apple TV will develop in the future an bring back some of the old features.

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