Pew research study finds that Apple dominates tech news

Apple Store“A new study confirms what some in the technology industry have long sensed: Apple commands an inordinate amount of the media’s attention,” Brian Stelter reports for The New York Times.

MacDailyNews Take: It’s not at all inordinate. Apple invents things. They lead. Apple makes news; poor copiers and followers do not.

“A yearlong look at technology news coverage by the Pew Research Center’s Project for Excellence in Journalism found that 15.1 percent of tech articles were primarily about Apple; 11.4 percent were about Google; and a meager 3 percent were about Microsoft.”

MacDailyNews Take: To the innovator goes the coverage. To the derivative go the yawns.

Stelter reports, “The Pew study, to be released on Monday, assessed technology coverage by 52 newspapers, broadcast and Web sites from June 2009 through June 2010. The release of a new version of the iPhone was the No. 2 most-talked-about tech story during that time, representing 6.4 percent of all coverage, and the release of the iPad was No. 4, representing 4.6 percent. Microsoft released a new version of its Windows operating system during that time, too, but it garnered one half of 1 percent of all coverage.”

MacDailyNews Take: Because the sufferers who haven’t yet figured out how to switch to Macs don’t care about “new” versions of Windows (that aren’t “new,” by the way), they settle for it.

Full article here.

[Thanks to MacDailyNews Reader “Andy L.” for the heads up.]

42 Comments

  1. And speaking of dominating the tech news…

    China Telecom just reported that they have 200,000 pre-orders for the latest iPhone and had to shut down the website due to overwhelming demand. – per CNBC

    As you may notice by the time of this posting that the US stock market hasn’t opened yet.

    Your welcome.

    I should state though, that grey market iPhones dominate China and China Telecom is a government run company just like Freddie and Fannie. (we all know how that turned out)

    The first authorized iPhones in China didn’t have wifi and were terribly expensive, people shunned them because of government meddling and intrusion/monitoring.

    Now it just may be that China Telecom is lying about the 200,000 demand for the iPhones in order to compete against the uncontrolled and less expensive grey market iPhone market.

    You really can’t trust the Chinese government. Either way, grey market or not, Apple still wins as they produce the iPhone.

  2. And speaking of dominating the tech news…

    China Telecom just reported that they have 200,000 pre-orders for the latest iPhone and had to shut down the website due to overwhelming demand. – per CNBC

    As you may notice by the time of this posting that the US stock market hasn’t opened yet.

    Your welcome.

    I should state though, that grey market iPhones dominate China and China Telecom is a government run company just like Freddie and Fannie. (we all know how that turned out)

    The first authorized iPhones in China didn’t have wifi and were terribly expensive, people shunned them because of government meddling and intrusion/monitoring.

    Now it just may be that China Telecom is lying about the 200,000 demand for the iPhones in order to compete against the uncontrolled and less expensive grey market iPhone market.

    You really can’t trust the Chinese government. Either way, grey market or not, Apple still wins as they produce the iPhone.

  3. @iQuack

    +10.

    I remember how much splash Google had generated with their ‘Wave’ proclamations and let’s not forget the ‘Buzz.’ The media went gaga over the Wave announcement, compared it to Steve Notes. It was widely reported and echoed incessantly how developers and techies gave an enthusiastically long standing ovation in ushering of the waved-future.

    Right, meanwhile, Apple is now smiling with iAd inside their turf. When you have one business plan strategy, it’s ideal to not lose focus on your primary bread and butter, even if the strategy is really to sell sheep to the ad agencies.

  4. @iQuack

    +10.

    I remember how much splash Google had generated with their ‘Wave’ proclamations and let’s not forget the ‘Buzz.’ The media went gaga over the Wave announcement, compared it to Steve Notes. It was widely reported and echoed incessantly how developers and techies gave an enthusiastically long standing ovation in ushering of the waved-future.

    Right, meanwhile, Apple is now smiling with iAd inside their turf. When you have one business plan strategy, it’s ideal to not lose focus on your primary bread and butter, even if the strategy is really to sell sheep to the ad agencies.

  5. Hmm… Seems this “one-year study” only confirms what we’ve already known over that period of time. Good to know that there are people doing that stuff for a living to confirm by numbers what we already know! LOL

  6. Hmm… Seems this “one-year study” only confirms what we’ve already known over that period of time. Good to know that there are people doing that stuff for a living to confirm by numbers what we already know! LOL

  7. “Maybe it’s time for Apple to take part of that $45billion in the bank, and spread the wealth by paying for news coverage/advertising for all these little guys that are being left behind in their unproductiveness? Not only is it the fair thing to do, but it’s best for the poor children who can’t afford those elitist expensive Apple computers.”

    BlackWolf, that’s right out of the Obama Playbook of Spread the Wealth, please don’t give that idiot any more ideas… Our country can ill afford any more of these hair brained stunts coming from these intelligentsia buffoons!

    So… ” width=”19″ height=”19″ alt=”zipper” style=”border:0;” />

  8. “Maybe it’s time for Apple to take part of that $45billion in the bank, and spread the wealth by paying for news coverage/advertising for all these little guys that are being left behind in their unproductiveness? Not only is it the fair thing to do, but it’s best for the poor children who can’t afford those elitist expensive Apple computers.”

    BlackWolf, that’s right out of the Obama Playbook of Spread the Wealth, please don’t give that idiot any more ideas… Our country can ill afford any more of these hair brained stunts coming from these intelligentsia buffoons!

    So… ” width=”19″ height=”19″ alt=”zipper” style=”border:0;” />

  9. If Microsoft thinks that funding a study, that says everybody is picking on them, is going to garner sympathy for them among reporters and blog writers, they’ve got another think coming.

  10. If Microsoft thinks that funding a study, that says everybody is picking on them, is going to garner sympathy for them among reporters and blog writers, they’ve got another think coming.

  11. @qka

    NY Times article did report that the top story was “texting while driving” at 8.5% of tech articles. Meanwhile, I’m not sure the Pew study results rise above the noise given that the top stories had only a small share & little separation between them. Of all the stats they could have reported, this is one if them;-)

  12. @qka

    NY Times article did report that the top story was “texting while driving” at 8.5% of tech articles. Meanwhile, I’m not sure the Pew study results rise above the noise given that the top stories had only a small share & little separation between them. Of all the stats they could have reported, this is one if them;-)

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