“Once patrons make sense of the touch-pad links, which does not take long, they can search for wines by name, region, varietal and price, instantly educating themselves on vintner and vintage,” Sack reports.
“Since their debut six weeks ago, the gadgets have enthralled the (mostly male) customers at Bone’s,” Sack reports. “And to the astonishment of the restaurant’s owners, wine purchases shot up overnight — they were nearly 11 percent higher per diner in the first two weeks compared with the previous three weeks, with no obvious alternative explanation.”
Full article here.
MacDailyNews Take: Restaurant owners, click any iPad link on this page to get your iPads which are most likely write-offs, depending on where you live (get an extra one for yourselves, wink), not to mention that the iPads will soon pay for themselves. We thank you in advance for helping to support MacDailyNews (we get a small commission from Apple Store at no extra cost to you). Now go sell some extra wine!
Hmm…things get dropped a lot in restaurants, and airborne oils and grease are always getting on everything.
What’s keeping the staff or even customers from stealing the iPads?
Bizzarro,
This isn’t your type of restaurant (the best of which I suspect would be Applebee’s) you low-class wretch.
iPad rocks the world.
Meat iPads and drink red wines!
Cheers to Apple and AAPL
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Drunk customers spilling their drinks, burning menus with their cigars and cigarettes even fighting and gun battles.
Oh yea, I’ve seen it all in my high flying days.
A restaurant in Providence, a steak house close to the Capital building where the top honchos’ go to lunch, used to place these really heavy duty steak knives out with the regular silverware.
Not anymore. Now they are the flimsy types. I was there, it was messy.
People do crazy stuff when they are drunk and/or hungry.
iPad as lethal weapon? You better believe it.
I guess if it’s in a good case and monitored, the iPad would be a fine menu device.
“iPad as lethal weapon? You better believe it.”
They pull a knife, you pull an iPad. He sends one of yours to the hospital, you send one of his to a Microsoft retail store. *That’s* the Chicago way!
I’m avoiding the windy city, you boys don’t play nice.
A least put the scumbag out of his misery…iPad embedded in the skull trick!
Uma Thurman in Kill Bill 4, the Redmond version!
sigh…
I’m a big fan of the iPad but recent software incarnations at Barbacco in San Francisco in August and the FAIL at Eataly this week were underwhelming. The promise is there but the experience needs a tad more refinement.
@Jim, never bring a tablet to an iPad fight.
Waiter to diner as he pulls out his iPad: “I’m you’re Huckleberry”.
I knew Apple and their iPad made whines increase in the high tech world at Silicon Valley, but they boost restaurant’s vine sales too?!
Imagine that! Multitasking… even before iOS 4 is officially released!
I know, I know…
It’s wine not vine… Unless you speak with a Hogan’s Heroes English-German Accent!
I’ll drink to that!
LOL@Peter,
Low class wretch. Good one.
Some of those bottles probably cost more than the ipad.
@Bizzarro:
Apparently you don’t frequent this type of joint, but a dinner for 4 probably costs more than an iPad.
Careful, that asswipe Kenyan will take away the write off. He is a bigger idiot than Jimmy Carter.
These restaurants may have to spent big money for iPads, and for app development, but the payoff doesn’t come from saving pennies on printing, it comes from the “coolness” factor that creates word of mouth buzz. The same type of buzz that landed this Atlanta restaurant all over the internet. I’ve seen at least 5 versions of this story, It was first in the New York Times. So create a wine list app and pay for it, but not out of the printing budget, but out of your marketing/PR budget, it will be well worth the money!
and some free apps, games , wallpaper and other source for you ipad.
http://www.ifunia.com/ipad-column/index.html
Bone’s is a very high end restaurant. I’ve eaten there myself. Athletes, politicians, and celebrities hang there. The iPad is the perfect fit for it. It is also very expensive.