Oops, Steve Jobs did it again: Apple’s iPad will disrupt PC market by creating new usage model

Parallels Desktop 6 for Mac A recent study by leading market research firm Technology Business Research, Inc. (TBR) finds that the tablet will displace many consumers’ secondary PCs, creating a third major device category for personal computing and connectivity. The study points to the success of Apple’s iPad as a demonstration that the consumer seeks quick, easy e-mail and Web access via a device that features more portability than a laptop PC while providing instant-on and more usability than a smartphone. Although laptop PCs will lose some ground to tablets, TBR believes the market will support all three device styles for computing and connectivity, including the laptop, tablet and smartphone.

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“The rise of tablets is a clear signal of consumers’ desire for different forms of information consumption. Tablet devices, such as the iPad, will shake up the personal computing ecosystem and the PC market,” said Ezra Gottheil, Senior Analyst at TBR, in the press release. “Tablets will displace sales of consumers’ secondary laptop PCs, while their primary PC will continue to maintain its role for tasks such as document creation, storing files, and editing photographs. The majority of consumers will still own a PC two or three years down the road, but they will increasingly leverage other devices for computing and web access needs.”

TBR’s iPad & Web Tablet Buyer Study surveyed 500 United States-based iPad owners and future buyers, who plan to purchase an iPad in the next six months. Key findings include:
• About a third of buyers replaced or will replace their PC with the iPad.
• Almost half of buyers use their iPad as their primary computing device.
• More than 80% of buyers stated the iPad met or exceeded expectations.

The TBR iPad & Web Tablet Buyer Study report documents the emergence of a third connectivity device in the consumer arsenal. The tablet category will be a vital piece of the computing ecosystem.

“The tablet device will rapidly establish itself as a powerful information consumption device in both the consumer and business markets,” said TBR President Jon Lindy in the press release. “All those in the computing ecosystem must keep the tablet in mind when putting together their strategies for 2011 and beyond.”

Survey data included:
• Respondent demographics and technology profiles
• Purchase criteria and purchase process
• Device usage and anticipated usage
• Satisfaction and desired improvements
• Attached purchases

Source: Technology Business Research, Inc.

37 Comments

  1. Folks,

    You don’t seem to be looking further than iPad. There is absolutely no reason why iOS could not run on a 21.5″ display (device). There is no reason why a computing device with the firepower of an iMac (or Mac Pro, for that matter) could not run iOS.

    The OS has been steadily growing since its introduction three years ago, slowly gaining desktop features (multi-tasking, folders, printing), and there is every indication that the pace will continue. Soon enough, we’ll have some sort of file access, which should be enough for developers to begin bringing about serious apps.

    In a few years, you won’t have any use for a mouse on Apple’s computing hardware — they will ALL be (multi)touch-screen. Adobe will port CS to iOS, as will MS port Office. Of course, Apple’s Final Cut, Logic, Aperture and others will lead the way (right behind iLife and iWork).

    I’m sure iPad will continue to exist in such an ecosystem, growing features, functionality and losing weight in the process, but the serious iOS computing will be done on future iMacs, MacBook Pros and other multi-touch IOS computers.

  2. @ mossman,

    “@Predrag, not until and unless iOS devices can be updated and backed up without a desktop OS”

    You do not need to own a Mac or PC to initialize, backup or update an iPad right now. Do it on any iTunes capable computer including those at the Apple store and store your backups and other goodies in the cloud.

  3. @Predrag “In a few years, you won’t have any use for a mouse on Apple’s computing hardware — they will ALL be (multi)touch-screen. “

    We’ve been over this before. Not gonna happen.

    Gorilla arm.

  4. Predrag: “In a few years, you won’t have any use for a mouse on Apple’s computing hardware — they will ALL be (multi)touch-screen.”

    @Predrag

    Only if we all devolve back to being Gorillas. I for one don’t want a gorilla arm or have fingerprints to match all over my iMac screen thankyou very much. When will people learn – we don’t want no steenking touch screens on desktop computers if we have a better alternative in place (ie: keyboards and touchpads). Now voice control (aka star trek) – that I wouldn’t mind. These old fashioned meeces just don’t understand English.

  5. I believe the iPad is going to cut into the laptop market, but I also believe that it is going to cause an increase in the desktop market. An iPad by itself is not enough, but with it, there’s no longer a need for a laptop, so why not get a desktop? That’s the conclusion I think a lot of folks are going to reach. It’s going to be responsible for a re-birth of the desktop.

  6. @ auramac
    “Touch is not elegant. Voice control is.”

    People keep saying this, but I’m trying to figure out what’s so elegant about it. And I’d really like to know of a single tool in the history of humanity that we’ve ever controlled by voice, other than slaves, dogs when we want them to get something, or birds when we want them to say what we just said.

    Our hands, on the other hand (or indeed, the first hand) are well equipped to do all the work we’ve ever done with everything else.

    If voice control is so elegant, then why is it that we don’t seem to use it much, unless we’re talking to another human being?

    My theory… is that it’s because we kind of feel like idiots talking to ourselves. And I really don’t see this changing until the machine can talk back in something like a human manner. There are already some pretty good dictation apps yet people don’t really use them when they could theoretically save time over typing. Like me typing this right now. Lord knows Dragon is probably more accurate than my meat-hands.

    I think the barrier isn’t the quality and accuracy of the recognition part. I think what’s missing is the dialog.

  7. …”Only if we all devolve back to being Gorilla”

    You’re stuck in the 20th century thinking. When you write on a piece of paper, do you put it upright in front of your face (like a computer monitor), or do you put it flat on your desk?

    Why would any touch-screen device stand upright, if (multi)touch is the way we control it?

    And why has none of over 5 million iPad owners complained about greasy smudged screen? Mind you, everything else we do, we do with our fingers (write on paper, grab handles to open doors, hold onto steering wheels in cars, etc, etc, etc), yet we rarely hear anyone complain about finger prints, smudges, etc.

    With the exception of the few “get off my lawn” types of people, using fingers to touch display (with an oleo-phobic coating, mind you) is simply a non-issue. Apple has been giving a soft cloth with every iMac for a long time now. The cloth is very simple and easy to use – just hold it in your hand and move it over the surface until the offending smudges are gone! Simple, right? ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  8. @ auramac – “Touch is not elegant. Voice control is.”

    I already spend enough time yelling at my computer. Expecting a response would be a bad thing. Getting an unintended one could be a verrry bad thing. ” width=”19″ height=”19″ alt=”rolleyes” style=”border:0;” />

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