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“The rise of tablets is a clear signal of consumers’ desire for different forms of information consumption. Tablet devices, such as the iPad, will shake up the personal computing ecosystem and the PC market,” said Ezra Gottheil, Senior Analyst at TBR, in the press release. “Tablets will displace sales of consumers’ secondary laptop PCs, while their primary PC will continue to maintain its role for tasks such as document creation, storing files, and editing photographs. The majority of consumers will still own a PC two or three years down the road, but they will increasingly leverage other devices for computing and web access needs.”
TBR’s iPad & Web Tablet Buyer Study surveyed 500 United States-based iPad owners and future buyers, who plan to purchase an iPad in the next six months. Key findings include:
• About a third of buyers replaced or will replace their PC with the iPad.
• Almost half of buyers use their iPad as their primary computing device.
• More than 80% of buyers stated the iPad met or exceeded expectations.
The TBR iPad & Web Tablet Buyer Study report documents the emergence of a third connectivity device in the consumer arsenal. The tablet category will be a vital piece of the computing ecosystem.
“The tablet device will rapidly establish itself as a powerful information consumption device in both the consumer and business markets,” said TBR President Jon Lindy in the press release. “All those in the computing ecosystem must keep the tablet in mind when putting together their strategies for 2011 and beyond.”
Survey data included:
• Respondent demographics and technology profiles
• Purchase criteria and purchase process
• Device usage and anticipated usage
• Satisfaction and desired improvements
• Attached purchases
Source: Technology Business Research, Inc.
Will?
Duh…Anyone surprised?
What? No gloating?
All three models… Nope. Like I said a long time ago – laptops are dead.
Isn’t this exactly how the iPad was introduced months ago? Why did they need a study to find this out?
It is funny how they keep talking ‘tablet devices’ and ‘…such as Apple’s iPad’. You read that and you think there is this new category that is getting popular, and as an example of the category, they use Apple’s iPad, implying it is one of many devices from different manufacturers, when in fact, there is NO new category: there is a SINGLE new device, and it is called the iPad.
Tablet computers have been around for almost ten years. Category is old, and is marginally existent. Our iPad is not a category, unless such category contains exactly ONE single device.
But….but….but it doesn’t support Flash, it doesn’t have a pen or a USB port.
Is it just me or are the last people the “experts” speak or listen to are the end users?
As for the future of computing, by now, everyone knows what I think. Desktop OS (such as Mac OS X, Windows, etc) is going away, and iOS will replace it for good.
Adobe and Microsoft will be dragged kicking and screaming into porting their flagship products (CS and Office, respectively) over to iOS, but the change is inevitable and is happening soon.
@ anevilmeme
‘Experts’ have something to sell you. Never forget that.
Wich other “tabletdevices” are functional. Just the iPad. The same story; mp3 players.. when they mean the iPod.
@predrag
As much as I love my iPad I don’t think I will be doing any of my Maya work on one anytime soon.
The ergonomic benefits of a laptop and the new batch of dual core netbooks coming will rain on the iPads parade.
The best thing Apple could do is make the next iPad with another optional half containing the hinge, keyboard, speakers, ports and the trackpad.
Or simply split the MacBook Air in half and make a iOS / OS X hybrid.
@ Bizzarro
This is why they didn’t put you in charge of anything.
Just came over CNBC
Smartphone market share:
36.3% RIM
23.8% Apple
17% Google
didn’t catch the rest sorry.
Gotta have both laptop & tablet if you are doing content creation, engineering, graphics in a serious manner, but most users are NOT serious CPU hogs.
Hence, it is easy to see the FAST emergence of tablets which in the iPad is just decimating laptop sales (or should I be correct and say Wintel laptop sales, per the Best Buy CEOs comment).
Has ALREADY!!!
I have all three… MacBook Pro, iPod touch and an iPad.
They compliment one another nicely, with the iPod touch acting as a kind of bridge device between MBP & iPad.
It’s really too late for these people to worry about the impact of the iPad!
@ Bizzarro
Yeah, sure. With the trolls, it’s always, ‘Ooooooh… just wait until so and so releases the next new thing! It’s gonna eat Apple’s lunch! Oooooooh… and then it never happens. They said it would happen to the Mac, then the iPod, then the iPhone, the MacBook Air, now the iPad. Yawn.
It’s the same story with malware and viruses. Ooooooh, someday the Mac will be just as plagued with this crap as Windows is. Except OS X is now 10 years old and still nothing of any significance.
Wake me up when it really happens.
Isn’t it interesting how the people who did that poll carefully picked the month? Right when Gizmodo pulled their crap and people who were buying iPhones were waiting for the new iPhone to be released? Way to spin the numbers, Bizarro!
I was disappointed with the iPad. I thought it was going to be wonderful, but it was only marvelous.
I see a personal need for a desktop, a laptop, and an iPad in my future.
@Bizzarro: And they would call it what? The iChimera? Sounds more like a Dell-Microsoft kludge with a mellifluous and memorable name, like the “Dell D987g Multi-Slate Pro, with Microsoft Tablet Home and Business Media Edition R3.”
They do have a way with words. By that I mean way too many words.
@ Bizarro. Strange idea, that a dual core netbook is now going to succeed against the iPad, when the single core ones have been losing sales so rapidly since the iPad’s release. Not that much in a dual-core net-book – just a bit faster really, and by then iPad will have improved significantly with iOS 4.2, and in all likelyhood a hardware update with camera for facetime.
For Predrag’s prediction to be right, surely the computing power of the iPad genre will have to be ramped up dramatically.
My iMac gets darned hot running Aperture and Final Cut whereas my iPad hardly gets warm doing photo slideshows and games etc etc.
I think we are ten years away from seeing an iPad descendant having the needed power.
I love this: “the rise of tablets.” Last I checked, there’s really only one tablet out there. So the use of the plural is, well, stupid.
Thanks Chrissy. I needed a good laugh.
@Predrag, not until and unless iOS devices can be updated and backed up without a desktop OS
@ Predrag, CourtJester:
The iPad and others like it will be enough computing for most people out there. The fact that it needs to dock to a computer shows that it is only intended to be used as a secondary device anyway. I’m sure within the next few iterations of the iPad, it will no longer need a “host” computer to dock with and will be able to run on its own. Apple is adding a lot of wireless technologies to allow iOS devices become self sufficient and self sustaining. All they really need now is a way to backup data and download/install updates over-the-air.
There will also always be a need for work-horse grade computers for getting CPU intensive work done. The iPad will never be able to replace these types of computers anytime in the near future.