“This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world,” Dentsu London reports.
“We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad,” Dentsu London reports. “In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.”
Read more at the Dentsu London blog here.