“This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world,” Dentsu London reports.
“We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad,” Dentsu London reports. “In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.”
Making Future Magic: iPad light painting from Dentsu London on Vimeo.
Read more at the Dentsu London blog here.
[Attribution: AllThingsD.]
There must be an easier way of obtaining the same result. Some people have too much free time…
@ BA Guy
If you think it’ll be easy to accomplish the same feat then go buy an iPad and do it. Otherwise be quiet. You’ve clearly never heard of the term “proof of concept.”
It’s called imovie
@ BA Guy
Why is it that every time someone shows an ounce of creativity beyond their own capabilities (meaning YOURS) the first thing they come back with “uhh…..duh someone has too much time on their hands”…….get a life!
Um… I’m as big a nerdy dork as anyone, but I seriously don’t understand why anyone would want to spend all this time and effort using an iPad. would take like, what? 15 minutes in video editing software?
I’m just saying that Pixar would use a different technique to accomplish easily the same result…
As a video FX artist, I can tell you there are much easier and cleaner ways of getting the same image. What these people have done is equivalent to using 3D animation software to generate a bunch of frames, printed them out on paper, photographed each piece of paper, then reassembled the frames into a movie. Why not just render the animation directly from the 3D app?
@cspray, this movie is a “proof of concept” the way the Kindle using a black-and-white screen was a retrograde move. Gee, cool, but so what?
This is way cool.
Lovely little film. Creativity as the soul of humanity.
— If the video above doesn’t work, click the link below it, or click this:
Making Future Magic: iPad light painting
it’s art, it’s concept, it’s using a new thing in ways otherwise not considered. these people are graphic artists, computer artists, et al. i’m sure they’re aware of video editing software but they simply wanted to do something different with a new device.
asking “why do that the hard way” is similar to asking why someone with access to today’s digital software would choose to do stop-motion or clay-mation. it’s art.
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sheesh.
could they have done it with easier? sure… but that never was the point. they WANTED to do it the hard way.
…and what’s a Kindle?
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@Fin Fang Foom, comparing this project to claymation as “doing it the hard way” is not an apt comparison. Claymation has a distinctive look. Using the iPads in this fashion on video is pointless. If these artists wanted to do something cool, use the iPad to get the same effect in a live performance. Perhaps you’ve seen those clocks with a waving baton made out of LEDs. The lights blink as the baton waves to create a clock display via persistence of vision. Do something like that with iPads, then I’ll be impressed.
Great music.
Metryq + BA Guy
Why paint a picture when I could steal it off Google images and print it?
Wow. Some people just don’t get art. This video is amazing.
Also, Metryq, it’s impossible to do this live. Each frame of that video is exposed 5 seconds or more, while the iPad handler moves the iPad “through” the 3d text, rendering the light onto the cameras sensor over time. Like spelling your name in the dark with a glowstick. But it goes beyond that! They repeat each shot with modified light patterns to animate the renders.
I applaud Dentsu London. I think they are the same firm that showed how digital magazines would work on iPad before any existed. I would even assume they influenced and inspired proper digital magazine design. Absolutely awe-inspiring creative minds.
Metryq, why don’t you go quading and watch UFC. Leave art appreciation for the rest of us.
@Metryq
“Using the iPads in this fashion on video is pointless.”
i’ve seen a lot of pointless stuff. it was called art.
“The true sign of intelligence is not knowledge but imagination.”
-Albert Einstein.
Wow
You guys just don’t get it
Why have an original thought when you can just sit on your ass and bloviate? You guys have too much imagination on you hands.
Wow, the negativity here….sure, someone could just render something similar, but this is such a clever use of the tools to do something in a different and more challenging way, that is why it’s art! It’s like saying why don’t all artists paint photorealistic images?
Personally, I loved it! It’s clever and creative.
@JR
You may be a nerd, but you’re no Sheldon!