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“Some believe that iAd could eat up half the mobile ad market in the future while most think that Apple is really out to challenge Google,” Purcher reports. “More importantly perhaps is that actual paying customers of iAd’s services, like Nissan, have seen their ad time-traffic soar ten-fold. All the more reason why Apple is seeking to further fine-tune their target marketing capabilities – and in today’s patent report we’ll take you on a short trek through the mindset of the ad industry as it schemes to further burrow their tracking technology into Apple’s iOS devices like only Mad Men could.”
Apple’s patent features “techniques and supporting systems to track users and site visitors across multiple networks of mobile media properties as the users interact with the properties via mobile web, SMS, within mobile-device resident applications and conventional ‘wired’ content sites,” Purcher reports. “Various aspects of Apple’s invention facilitate the tracking and profiling of users of mobile devices and media. More specifically, the techniques described in the patent enable uniform user tracking across the major pillars of mobile media interaction–web, SMS, application usage and wired-to-mobile–using a network-resident cookie and hash matching.”
Read more in the full article, which includes patent application illustrations, here.
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]
I believe Apple will use the info to better our experience and create more income for them to make better products. I trust them. Google is a data mining company they will collect everything they can then sell to who ever they want.
This is my belief , cant prove it to be true.
“I’d rather be raped by someone I like and admire than be raped by Google.
What bullshit, rape is rape.”
And hyperbole is hyperbole, good job guys
@ TheConfused1
MAIDEN refence?
Lololololol….
Noob.
I’m not too crazy about any company tracking my habits. At least not without me having some knowledge and or control. Apple included. Guess I’m not a real fan boy. It’s funny how so many comments are from people who act as though if you don’t like something AAPL does, you’re an idiot. Or worse, you like Microsoft and all they make! Sort of like being around a bunch of pissed off 12 year olds who can’t play sports so all they know how to do is try to make fun of those who can. Common sense,perspective and opinions. Realize that we all have opinions. C’mon kids grow up. Even MDN sometimes reacts to negative articles about AAPL with diplomacy. Not often though. But hey, they don’t get paid to be objective. Sad.
Maybe I’m just old fashioned but I DO turn off my cell phone and I don’t use GPS. As for the issue of consumer tracking I don’t care if it’s Apple, Google Microsoft or Jesus Christ. I don’t like it and would rather be given a choice. But here’s the problem, you are denied the choice, so as much as possible I minimise my exposure to tracking technology.
And weekend et al. I totally agree with you guys; tracking sucks.
Aluminum Foil Hats For Sale !
@Ricmac
Every GPS Satnav unit that I am aware of tracks your route. This information is held in nonvolatile memory and is sometimes used to update maps by the Satnav manufacturers. When you have an accident, this information can be retrieved to see where you have been and how fast you have been travelling – if your Satnav is on of course. Didn’t realise that?
What, you guys don’t remember The Prisoner?
Maiden Reference… Iron Maiden was referencing The Prisoner!
If you haven’t seen it, well, you should. In a world in which our government continues to grow like some unstoppable monster who’s only source of food is our own productivity, and corporations along with the government seek to control the Internet, how we can talk to one another, and know how many hairs are up each of our asses… this is a series to see.
Patrick McGoohan as The Prisoner
So, “their ad time-traffic soar ten-fold” from what it was. What was it on? Google? Bing? Yahoo? DO YOU THINK ANY OTHER COMPANY WANTS A “TEN-FOLD” INCREASE IN A MUCH LESS CROWDED AD SYSTEM? THINK ANY OTHER COMPANY WILL WANT A “TEN-FOLD” INCREASE WITH THEIR AD EFFORTS WITH APPLE?