Apple gets serious about enterprise and small business accounts

Apple Online Store“Apple is investing in its partner network, direct sales and support in an effort to take advantage of enterprise and small business interest in the iPad and iPhone,” Larry Dignan reports for ZDNet. “This week, Apple’s iPod and Apple TV products dominated the headlines, but there are also a lot of emerging signs that Steve Jobs & Co. are showing enterprise gains.”

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Dignan reports, “Apple has been pleasantly surprised by the strength of iPad in Enterprise and seems to be benefiting from demand pull/halo effect of the iPad and iPhone with corporate customers. In addition, Apple is optimistic the large number of enterprise customer briefings it conducts will translate into additional corporate penetration.”

Full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

18 Comments

  1. Hmmm. Be nice if Apple would pay a little more attention to the Enterprise business as far as it’s Macs are concerned too. The time is now to step up to the plate and devote some resources to this from it’s huge amount of cash reserves. Whatever it’s Macs lack in this respect should be worked on or incentives given. Firing on all product line cylinders to the greatest extent possible would be nice.

  2. The really cool thing here is the discipline Apple is exhibiting. Noting the halo effect among it’s products, Mac, iPad, iPhone, iPod, and the sizzle that is causing within the enterprise, Apple continues to remain laser focused on quality products. It is resisting the temptation to deliver a bunch of questionable quality products to enhance it’s enterprise standing.

    Bravo Apple, keep focused and moving forward on your strategies.

  3. @Peter Blood
    Apple could spend on marketing until the cows come home and have no impact on the enterprise.

    Their strategy of iPhone and iPad, will drag the Mac into the enterprise.

    Make no mistake, enterprise will not purchase Mac’s (full featured), when they can purchase feature imparied PC’s for hundreds less and not pay for features they will not use. (camera).

    I am a OK with Apple’s strategy, remember, 50% of the kids entering college are using Mac’s, it’s only a matter of time until those kids get into the workforce and force the Mac into the enterprise. That’s the only way for Apple to defeat the enterprise procurement conundrum and still remain true to it’s vision of selling great products.

  4. chaz, last year I was told that 75% or more of the kids entering college were using MacBooks. This year should be bigger. If Apple gave those students a discount on the iPad equaling the cost of the iPod touch, you would see Apple logos everywhere you look on campus!

  5. Apple still has a lot to learn about business… iTunes 10 for example… There is NO WAY to make PING disappear from iTunes and I don’t know of any business that wants their employees on a social network while working…

  6. Bill writes, “I’m glad to hear this, too. Xserves look better than the competition…” My only experience with the Xserve was a dual-G4 I was running in my old Federal office. Nice box. But from what I’m hearing, they’re playing no significant role in Apple’s new data center.

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