“The price that people pay to watch a television show on their iPad might hinge on Rupert Murdoch’s mission to save the newspaper industry,” Dawn C. Chmielewski and Meg James report for The Los Angeles Times.
“For several weeks Hollywood has been wrangling over Apple’s push to offer rentals of TV show episodes for 99 cents [vs. as much as $3.99]. Many in the entertainment industry fear that the low price could break the economic model that supports the high cost of producing TV shows,” Chmielewski and James report. “Media giants NBC Universal, CBS Corp. and Time Warner Inc. have dug in their heels in opposition. Walt Disney Co., meanwhile, is willing to go along with Apple’s new pricing plan — at least for now.”
Chmielewski and James report, “The pivotal company in the debate has become Murdoch’s News Corp… [where] executives are divided over selling TV shows at such a discount, according to people close to the conversations who requested anonymity because they were not authorized to discuss internal company matters… But other top officials at News Corp. — especially Murdoch — are prepared to join Apple’s six-month pricing trial because it could cement a relationship with Apple’s powerful chief executive, Steve Jobs, and reap benefits for other divisions within the company, namely newspapers.”
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Reader “Stan T.” for the heads up.]