Apple to provide live video streaming of September 1 special event

Apple Online StoreApple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards.”

MacDailyNews Take: Finally! First test of NC?

Viewing requires either a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad.

MacDailyNews Take: QuickTime X. In other words: Windows, Symbian, BlackBerry, Android, WebOS (heh, “WebOS” – we crack ourselves up sometimes!) and other such sufferers can suck it. You can wait for us Apple product users to experience it first. As usual.

The live broadcast will begin at 10am PDT / 1pm EDT on September 1, 2010 at

MacDailyNews Take: Praise Jobs!

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Source: Apple Inc.

MacDailyNews Take: And now, a bit of a flashback:

During Jobs’ big unveiling of the already-unveiled [iPhone 4], the Wi-Fi [was] so saturated by the media’s WiFi networks that he [couldn’t] do his demos properly, if at all… The funny thing is, Apple brought this WiFi failure upon themselves. Apple used to stream their keynotes and even broadcast them via satellite, but supposedly, this became “too expensive.” Well, that B.S. no longer flies, Mr. Bigger Market Cap Than Microsoft. In fact, it hasn’t flown for many, many years. Apple’s been doing this on the cheap for years and it finally bit them in the ass.

Stop being cheap, Steve.

$40 billion liquid in the bank means that you can hire Akamai or whomever to stream your infomercials, sorry, your “keynotes” and “special events” along with an HD yule log 24/7/365 worldwide to everyone with a screen for the next six and a half centuries. Heck, forget streaming: Comcast just bought a controlling stake in NBC Universal for a mere $13 billion. Imagine, you’d still have $27 billion left and you’d even have some fresh content for your little hobby, too. (wink)

Bottom line: Broadcast your events like you’re supposed to and you can have all the WiFi you need for your demos. If not, you’re either going to want the ‘Net mainlined straight into your 30-pin Dock Connector (that’s your backup, at least; why do I have to tell you this?) or don’t do live demos that depend on wireless connectivity because asking the media to stop doing your job of delivering your event to the world, as you should have been doing all along, isn’t going to work out any better than it did Monday morning. In fact, it’ll almost certainly be worse the next time around.SteveJack, MacDailyNews, June 8, 2010

SteveJack is a long-time Macintosh user, web designer, multimedia producer and a semi-regular contributor to the MacDailyNews Opinion section who, among other things, basically described the iPhone on December 10, 2002.


  1. A sign of things to come? Does Apple have announcements regarding other live streaming capabilities up their sleeve so what better way to showcase it than to do it for the announcement?

  2. HTTP Live Streaming is only compatible with Quicktime X hence the Snow Leopard and iOS 3 requirement.

    PC fools considering user agent switches should buy a mac today ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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