Gartner VP: Apple’s iPad is ‘absolutely transformational’

Apple Online Store“My iPad hasn’t replaced my Tablet PC. And it hasn’t replaced my company issued notebook computer, my personal photo and music editing machine or any of the other computers in my apartment. It’s just made them more secondary,” Tom Austin, VP & Gartner Fellow, blogs for Gartner.

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“I’ve seen cases already where iPads are being picked up in a variety of contexts, e.g., on the job in construction, in development for medical applications, in manufacturing operations for data collection and so forth,” Austin writes. “Why?”

“The iPad is transformational because it just simply works. It comes on in a couple of seconds,” Austin writes, “Reboots? You’re kidding, right? I am sure I will want to or have to reboot my iPad someday. That day hasn’t come yet.”

“My expectation is most executives will use instant on, highly reliable (flash based), long-life tablets like the iPad,” Austin writes, “And as prices get driven down in a few years, these things are going to as ubiquitous as simple calculators once were.”

Austin writes, “The iPad is a mortal threat to most user PCs in existence today. I’m sure Microsoft and Google can come up with their own iPad equivalents. And I hope they’re more competitive than Zune. That’s not intended as a cheap shot. Apple needs more competition, but that’s another story too.”

Full article here.

MacDailyNews Take: “Apple needs more competition” because… well, uhhh… well, just because. “Apple needs more competition” sounds good – until you think about it for more than half a second. After all, look what Apple did to the personal computer, the portable media player, the smartphone, and the tablet markets in the complete absence of any shred of credible competition whatsoever.

The fact is: Apple didn’t require any “competition” to create the Mac, iPod, iPhone, and iPad. And, only after Apple showed each market, “No, do it like this, dummies” did the “competition” (aka: derivative knockoff artists greedily trying to profit from Apple’s innovations) arise.

Apple competes only against the best: Themselves.

[Thanks to MacDailyNews Reader “Scott O.” for the heads up.]


  1. Apple needs competition to keep prices down… Oh wait, they already are the cheapest (spec for spec). Hmmm. Guess they don’t need competition!

    Why does that guy’s iPad take two seconds to turn on? Mine’s available instantly!

  2. Apple has in the past need competition to drive down prices.
    For instance the Lisa was completely out there price wise, luck for use there was competition. It came from with in the same company in the form of the Macintosh, but it was competition.

  3. Apple doesn’t need competition only because it’s constantly reinventing itself to compete with – surprise – itself.
    Continuous forward-thinking is arduous alone without outside competitors. The fact that Apple sees its flaws and limitations, and then reinvents a technology to overcome those limitations, is reason alone why I’ve been buying Apple tech since 1985.

  4. The perception that Apple needs competition is because of the known massive profit margins that only Apple is able to command. Any senior business executive who knows this will automatically blurt out the ‘need for competition’ mantra. This is based on the assumption that if HP, Dell, Acer and other PC makers can successfully sustain their hardware business on razor thin margins, then there’s no reason Apple couldn’t lower their margins. And the only thing that could force Apple to lower the margins is, presumably, credible competition.

    These people still do NOT understand Apple’s business. The massive profit margins that Apple hardware commands allow them to pour all that money into R&D, attract and motivate the best possible talent, and produce hardware that everyone wants. Daimler Benz, BMW, Rolce-Royce/Bentley and similar command even more massive margins than Apple, but nobody would ever suggest they need competition, so that they would lower their margins (prices).

    Apple’s solid profit margins are because their retail pricing is exactly right. I’m sure iPad will eventually become less expensive (much like iPod did, over the years), but that will NOT be by sacrificing margins; it will be just due to the economy of scale. And any possible competition will be irrelevant, when it comes to Apple’s pricing (and profit margins).

  5. Someday Apple may get complacent. It is a risk that must be acknowledged by everyone and every company, perhaps especially those accustomed to consistent success. So I personally favor a bit of fair and honest competition. Apple does not have a lock on all good ideas, just most of them!

  6. Competition forces companies toward rapid development of new technologies, functionality, and form. It also pushes prices lower. But, I have never seen any other company develop all those things at the highest possible quality while reducing their cost, all the while facing no real threats from other firms. Apple’s real competition is their own imaginations. No grubby pc-culture competition-by-copying needed here.

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