CNET: Apple may double iTunes music previews to 60-seconds

Apple Online Store“Apple’s iTunes, the largest music retailer, will boost the amount of time users are allowed to sample a song,” Greg Sandoval reports for CNET, citing “multiple sources with knowledge of the move.”

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“Currently, iTunes offers 30-second snippets of songs, a feature designed to give users a taste of the music to help them decide whether they like it enough to buy,” Sandoval reports. “Some users have long complained that half a minute isn’t enough time to really hear a song.”

MacDailyNews Take: It depends on the music, but sometimes 30-seconds just isn’t enough.

Sandoval reports, “For those who are hoping Apple will finally launch the cloud music service that CNET and others have written so much about in recent months, you’re likely going to have to keep waiting

Read more in the full article here.


  1. I wish they’d change the amount of preview for movies/tv shows…or at least have someone with a brain making the clips. FYI, Apple – I’m pretty sure I know what the opening credits look like and don’t need them to be 99% of the preview. Thanks.

  2. It also depends on the part of the song that the preview is cut from. Lots of times they take 30 seconds off the front end on a song that has a long ramp-up and then none of the chorus or any parts of the song after it really gets going. Who decides where the preview is going to get clipped from, anyway?

  3. Found in the future…

    After 10 years Apple finally allows that last 15 seconds of songs to be previewed.

    Apple still is not offering a streaming music service though.

  4. Maybe I’m just not the right power user of the music preview function, but this is about the most uninteresting rumor I’ve read on MDN. Not hatin’, just sayin’.

  5. For those old enough to remember, in the very early days of listening stations in record stores, it was not much more than a CD player that let you play any song on the CD or the whole ALBUM for it’s entirety. I would typically walk out with 3-4 CD purchases every time I visit the store, after carefully listening to an entire song or rare selections. Since then I can count the number of albums I bought online in one hand.

    I’m sure the move to digital samples and centralized management was good for some IT folks and save the big companiers some cost, at the cost of jobs and music sales. Way to go, technology.

  6. @acid… what’s a store? And how do you walk into one? I thought you just used your mouse… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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