Full article here.
Nick Bilton blogs for The New York Times, “It’s tough to believe that in 1997, when Steven P. Jobs, Apple’s chief executive, stood on stage to unveil a new ad campaign, that Apple’s stock hovered around the $4 mark (adjusted for stock splits). A decade and a half later Apple has surpassed Microsoft’s market cap by almost $20 billion, and its stock trades at $241.”
“The video [below], which was discovered by All Things D’s John Paczkowski, shows Mr. Jobs in his element during the mid-90s, offering a call to arms to reinvigorate the company he built and was ousted from years earlier,” Bilton reports. “Mr. Jobs’s weapon: a new ad campaign titled ‘Think Different.'”
Bilton reports, “The video shows a classic Steve Jobs (except for the fact that’s he’s wearing shorts) offering a convincing argument that Apple can come back from near-bankruptcy, and presenting what Mr. Jobs says is his vision for changing the world.”
Here’s a higher quality version of Apple’s one-minute “Think Different” spot:
[Thanks to MacDailyNews Reader “Jay” for the heads up.]
Steve’s greatest hero… Ghandi…
CRAZAAAAY! Don’t say I didn’t tell you so. Those who are GOOD …. GET GOOD! Steve EARNED IT!
Apple: changing the way we think.
Oh such a beautiful inspiring video, still brings a gasp of awe as it did when released. And Steve, one of the giant thinkers and expressers of Truth earth has ever seen, a light that makes living on this planet bearable.
Inspiring, but not half as inspiring as what’s in happening in Washington D.C. right now! I’ve never seen so many people in one place before!
NY Daily News: Sarah Palin tells crowd at Glenn Beck’s “Restore Honor” rally that America needs to be restored, not changed:
http://bit.ly/9NbexJ
speaking of bankruptcy, in today’s paper it said Blockbuster’s stock is now just 7 cents! Remember the days when renting VHS videos was hot! If Apple could ever dominate the rental business, it will have more blood on its hands.
Steve is MY hero! The man speaks from the conviction of his heart. I remember this time, scary and exciting.
Ms. Palin, you have to learn think before you can think different.
Kind of amazing that he mentioned the Nike ads and how they never talk about the product. I hadn’t really thought about that, but it’s cool to see that’s the direction Steve took with the “Think Different” campaign.
All the people that bitch about the world instead of trying to change it, should take note.
Great to see that.
I’d liked to have seen the reaction of the audience though…
Come on guys, it’s “Think different,” with a lower case ‘d.’
@LIVE – Not all who are crazy are geniuses. Half-Gov Pailin mixed her words up, what she does is not “Think Different”, it’s different than thinking.
So Bill Gates and Jerry Seinfeld walked into a shoe store…
I don’t really get THEIR vision.
@LIVE:
Hahaha. Trying to restore the status quo for doughy rich white people one crazy teabagger at a time.
Even my conservative Fortune 50 company understands that change is inevitable and you must adapt or be trounced by the competition. Steve Jobs has known that for a long time.
P.S. I’m a not so doughy, not especially rich white guy, who holds personal responsibility in high regard, but there is nothing honorable about Beckopalooza.
Well, only a few years later he came around and did the opposite with the Mac vs PC commercials. In these, Apple does talk about how Macs are better than PCs, with an emphasis on the inner workings of the product.
The lesson is not that he changed his mind, or that’s he’s being inconsistent, it all depends on the circumstances and the context.
solid,
Au contraire, I see people of many different racial backgrounds standing together and we’re quite united.
Among the speakers is Dr. Martin Luther King’s niece, Dr. Alveda King.
BTW: She isn’t white.
Brainwashed, you need to stop relying on ABC/CBS/NBC as they’re proven to be in-the-bag for Obama.
Obama, Dems got 88% of employee contributions from ABC/CBS/NBC:
http://bit.ly/cHuXXx
… who agrees with The Jobs Vision be involved with Fear-Monger Beck? I guess it’s a personal choice – change for computers but not for the Status Quo, as in “the rich get richer and the poor get poorer”.
Shorts: perhaps he no longer wears them because of what the weight loss did to his legs? Or maybe they were a statement that he was encouraged not to repeat.
O.T.: this was one of the few “corporate statements” I’ve known that deserves to be repeated to one and all. “Change For The Better”, “Think … ‘Different’ “, “Do No Evil” … well, that last was great while it meant something. The ads? Well Done, sir.
This is the same way Apple markets today. It’s not about specs and numbers, like Steve said. These Android commercials that tout 1ghz this and 512 mb that dont do anything for the average consumer. Apple simply shows people using the product. Look at the new Windows 7 ads, they are a complete rip off of the iphone and ipad adds.
Even the Mac vs PC ads don’t talk about the products, they communicate the experience of using the products.
Spinoza2,
Once the Think different campaign has become a success, and the base and recognition of the company has grown, the ads can shift to a different direction. Jobs never rests on the the same old success for more than a few years, unlike the rest of the industry. He keeps innovating.
One thing I disagree with Steve about: Nike. He sees the company as inspirational somehow. I see it as just another company that makes over-priced shoes. Steve’s opinion betrays him as another person who can be swayed by bullshit advertising. Sure, they don’t talk about their shoes. What’s to say about another boring shoe?
It’s a similar situation with Rolex. I will never buy a Rolex watch. They never set out to tell me about their product; all they do is feature pictures of a parade of over-priced celebrities, implying that they all choose Rolex. But they don’t have the guts (or the facts) to say so in so many words.
Apple is not so gauche as to commit the same sin and there’s the difference.
@Live: you go! There’s nothing wrong with this country that Glenn Beck’s brand of Fascism can’t utterly destroy.
What are you, narc’ed? You do realize that what Obama/Dems is doing to this country is far closer to Fascism than anything the Right stands for, right? Yes I know historically that Fascism is considered ultra-right, but when you look at policy it’s modern leftism all the way (politically, not socially).
Two, two, two threads in one!
Beck v. Jobs – the smackdown!
I find it funny that Steve can say, “Apple’s core values…” with a straight face. Does he miss the joke? Or is he strong enough mentally to power right past it and not let it be a distraction?
Pro’lly the latter.
Nike: Honoring Over-Hyped, Over-Paid Athletes with Over-Priced Shoes. Sorry Jobs… $45.00 New Balance shoes works for me, especially with Obamanomics gripping the Nation!
Getting back to “Core Values”… Careful Steve, you might be mistaken for Glenn Beck…
“People with passion can change the world for the better.”… Can this be applied to Obama? I don’t see the world feeling better! Let’s ask Obama when he gets off his ‘umpteenth’ golf/vacation… VACATION?! When’s that pecker head done any work?!
“Those people who are crazy enough to think they can change the world, are the ones that actually do.”… Can this be applied to Obama, yeah, I’ll give him that… he’s crazy and he’s brought change… Fortunately, change can always be changed!
Things needing changing…
Obamacare (the no one knows what’s in it health care, just passed)
Obamanomics… (spread the wealth, government controlled)
Obamavilles (foreclosed housing, the second round)
Like Apple’s Think different, it can be applied to Obama. However, the second part always seems to be left off…
Obama, ‘Think different, Act stupidly!’
I’m surprised the current POS’s in the Senate and Congress, like Harry Reid and Nancy Pelosi, didn’t come out calling those people that Steve Jobs’ Think different ad highlighted, TEABAGGERS. After all, it fits the Liberal democrats definition!
And Obama, as Commander in Chief, we know you wouldn’t know your ‘left flank’ from your ‘right flank’, but come November, you will learn an ‘About Face!’ Oh, and if you ever get the chance to honor a ‘Corpsman’… it’s Core-Man, not Corpse-Man… jeez, even Sarah Palin knows that!
Obama, the least smartest person in any room he enters!
Jobs in shorts – chicken legs – stay long Steve, stay long.