Handicapping Apple’s special events; a study of 17 invitations issued over the past 9 years

Philip Elmer-DeWitt reports for Fortune, “Silicon Alley Insider’s Dan Frommer raised a good question Wednesday. ‘Is Apple really going to announce a TV gadget,’ he asked, ‘at an event with a guitar on the invitation?'”

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“The invitation he refers to is the one beckoning the press to an Apple special event in San Francisco next Wednesday, Sept. 1,” P.E.D. reports. “The ‘TV gadget’ is the lower-cost ($99 versus $229) version of the Apple TV set-top box widely rumored to be in the works.”

P.E.D. reports, “In this context, the chronology of Apple invitations dating back to 2001 compiled by AAPLinvestors’ Terry Gregory is instructive. If you match the wording and imagery with the products and services that were actually announced, it’s clear that Apple’s marketing department gives itself a lot of leeway in these things.”

Full article here.

AAPLInvestors’ Apple special event chronology (Apple’s press invitation vs. what was announced) here.

[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]