Nokia acquiring U.S. mobile analytics company Motally

Apple Online StoreNokia has “announced plans to acquire Motally, a San Francisco-based mobile analytics company,” Michelle Maisto reports for eWeek. “These will expand to Qt, Symbian, MeeGo and Java handsets.”

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“In a statement, Nokia described Motally as offering a better understanding of how users engage with applications, thereby enabling developers and publishers to optimize their creations,” Maisto reports. “Currently eight employees strong, Motally offers two primary solutions—mobile Web analytics technology that identifies user visits to mobile Websites and collects information about the visit; and application analytics technology that can track mobile applications, offer granular reporting, and control what, when and how to send tracking events, according to the Motally Website. The latter currently supports iPad, iPhone, BlackBerry and Android handsets.”

Maisto reports, “According to Nokia, there are plans to adapt the Motally offering for Qt, Symbian, MeeGo—the Linux-based mobile OS that Nokia jointly introduced with Intel in February—and Java developers, though Motally’s existing customer base will continue to be supported… Nokia offered no details about the price of its purchase, but expects the transaction to close during the third quarter of 2010.”

Full article here.


  1. More tracking of you smart phone and iOS suckers!!

    On a REAL computer:

    Firefox + BetterPrivacy, Ghostery, NoScript, RequestPolicy, Ad Block Plus*, TrackMeNot = No Spying! Safer browsing!

    No click ping tracking, no dirty hidden Flash cookies, no web bugs, no profiling!

    All free, no cost except if you want to give.

    *MDN ads white listed of course

  2. Wow, so they are going to track the data on how people surf the web with Symbian phones.

    Better uses for this acquisition would be:

    1. Track how long it takes to type a text message with T9
    2. Track how long it takes the user to go through the menus to put their phone in silent mode

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