Analyst sees RIM unveiling ‘iPhone killer’ next week

“Shares of BlackBerry smartphone maker Research In Motion Ltd. jumped early on Wednesday on speculation it is set to unveil a long-awaited touchscreen handset designed to battle Apple Inc’s popular iPhone,” Nicole Mordant reports for Reuters.

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“RIM is expected to announce the launch of the slider 9800 handset at a joint BlackBerry-AT&T Inc. event in New York next Tuesday morning,” Mordant reports. “‘The timing makes sense (for this to be the 9800 launch),’ said Avian Securities analyst Matt Thornton.”

Mordant reports, “RIM’s share of the North American market has been eroded by the easier-to-use touchscreen iPhone… Carrier AT&T, initially, is expected to get exclusive U.S. rights to sell the new BlackBerry handset, analysts said. ‘We expect the new RIM slider to receive ‘hero’ treatment from AT&T, and for the carrier to promote the product aggressively,’ Morgan Stanley analyst Ehud Gelblum said in a note to clients.”

Full article here.

[Thanks to MacDailyNews Reader “silverhawk” for the heads up.]

49 Comments

  1. “We expect the new RIM slider to receive ‘hero’ treatment from AT&T, and for the carrier to promote the product aggressively”

    Of course! It’s not the device, it’s the marketing. A great campaign will dupe, err… convince the lusers, err… valued customers to stand in line to get this, uh, this… uh…

    But really, think of it. If it really is an iPhone Killer, it must be some massively fsckin’ awesome device! I have no doubt that RIM have a winner on their hands… What’s that? A SLIDER? REALLY??? Heh…

  2. An iPhone killer(s), they are all “iPhones” made by different companies. Lucky for them Apple give the recipe out so they all cook the same dish. Too bad Apple will have to change the recipe again so we can get a new dish.

    Too many cooks in the kitchen and the food will surely suffer!

  3. As a frequent reader of tech forums, I have noticed that the number one misspelled word is not what you’d think:

    “lose”, as in “lose market share”, is frequently spelled “loose” — for example in the post above. Loose as in “goose”. “juice”. I see this like 5 times a day.

    Once you notice it, you realize maybe 2 out of 5 people don’t know how to spell “lose”.

    So how to you spell “looser”? haha just a joke.

  4. Look honey, I can write some words to make stock values bounce up and down. That’s what analysts do. Reliable sources? No, we just hang out in the back alleys and think of stuff.

  5. Why are all the competitors to the iPhone dubbed “iPhone Killers” by MDN. None of these guys say they are going to take share away from the iPhone, they are just competing for new customers from other smart phones (including their own current clients).

    It would be like saying “A new McDonald’s killer opened up as a new hamburger joint started selling burgers today”. By no means is it trying to kill McDonald’s, it’s just trying to sell hamburgers.

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