Apple demolishes Street, posts new Mac unit sales record; shares jump in after-hours trading

Apple StoreApple today reported earnings of $3.51 EPS and revenue of $15.7 billion.

• Apple sold 3.47 million Macs, up 33%; a new quarterly record
• 8.4 million iPhones, up 61%
• 9.41 million iPods, down 8%
• 3.27 million iPads

Analysts’ consensus called for Q3 earning per share (EPS) of $3.11 on revenues of $14.75 billion and:
• Mac shipments: 3.1 million
• iPhone shipments: 8.7 million
• iPod shipments: 9.1 million
• iPad shipments: 3.2 million

In after-hours trading, AAPL shares jumped $8.11, or +3.22%, to $260.00.

Apple’s press release, verbatim:

Apple today announced financial results for its fiscal 2010 third quarter ended June 26, 2010. The Company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. These results compare to revenue of $9.73 billion and net quarterly profit of $1.83 billion, or $2.01 per diluted share, in the year-ago quarter. Gross margin was 39.1 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 52 percent of the quarter’s revenue.

Apple sold 3.47 million Macs during the quarter, representing a new quarterly record and a 33 percent unit increase over the year-ago quarter. The Company sold 8.4 million iPhones in the quarter, representing 61 percent unit growth over the year-ago quarter. Apple sold 9.41 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter. The Company began selling iPads during the quarter, with total sales of 3.27 million.

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

“We’re really pleased to have generated over $4 billion of cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44.”

Source: Apple Inc.


  1. From Andy Zaky:

    The big story this quarter, however, is whether Apple will surpass Microsoft in revenue for the first time in the company’s history. Analysts are generally expecting Microsoft (MSFT) to report $0.46 in EPS on $15.25 billion in revenue this quarter. That’s well below the $15.6 billion that the bloggers are expecting out of Apple when it reports this afternoon. If Apple does in fact report closer to what I’m expecting out of the quarter, then we’ll probably be watching history unfold when Microsoft reports this Thursday.

    History will be made!

  2. The awesome Mac part of this news should cause all the “Apple won’t be making Macs within five years because of iPad” crowd to shut up. A new quarterly record for Mac unit sales, during the quarter that is usually NOT the best one for Mac sales. Imagine what Mac sales will be like during the “back-to-school” and the “holiday shopping” quarters coming up next.

  3. And now we anxiously await MSFT’s earnings release after market close on Thursday. The one where AAPL out-sells them.

    i_____ will probably outsell xBox for Xmas, so it appears that this will be a new paradigm.

  4. I have a question. Apple is up in after hours trading. How long does after hours trading last? Is there a time frame? Is it until Nasdaq opens tomorrow?

    Thanks for helping me understand.

  5. Most Active tables are available for the NASDAQ Pre-Market (8:00-9:30 a.m. ET) and for NASDAQ, NYSE, and Amex After Hours Market (4:00-6:30 p.m. ET. …

  6. Great, now let’s get to work and fix the iPad rotation, annoying.

    Steve, they call you a control freak, so why do you allow iPhone developers default rotate whatever way they want.

    So I like to use my iPad in a locked horizontal display..

    Now i open one iPhone app, ohhh only vertical, why?

    Then horizontal that way, the next horizontal the other way… What is a mess. I have to unlock rotation the iPad rotation every time?

    Come on, we can do better than that!

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