“One developer reported Thursday on Hacker News that he had earned $1,400 in one day via iAd, for a simple application that turns the flash on the iPhone 4’s camera into a flashlight,” Valentino-DeVries reports. “‘I was quite surprised at the first day numbers from yesterday,’ he told Silicon Alley Insider. ‘I hope it keeps up!'”
“The amount he was earning for each ad placed in his application was far higher than the figures seen with an Android application using Google’s AdMob, technology blog The Next Web reported,” Valentino-DeVries reports. “For every thousand iAds that showed up in the application, the developer earned about $148; the similar statistic from the AdMob ad was less than $1.”
“The difference between earnings for iAd and other mobile advertisements comes down to two main factors: Apple is charging advertisers a lot, and users are clicking through Apple’s ads far more than usual,” Valentino-DeVries reports. “The latter factor is likely to change as the novelty of an ad from Apple wears off, even among Apple fans.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “iWill” for the heads up.]
The link to the full article is missing the “h” in http.
As long as they keep the quality of the ads high, I plan to click on EVERYTHING that says iAd at least once. I’m impressed what they’ve done so far and if I can help out a dev, stay in the app AND enjoy the content, then it’s good for all.
They are pricing their ads at a premium, which demands that the ads are very effective; otherwise they wouldn’t sell any at those prices.
The ads are kept to a minimum, which gives them more exposure.
Advertisers are happier, because they get much better results, Apple (and AAPL shareholders) is happy, because they make more money, and consumers are happy, because there is very little intrusion from ads.
Oh… Whoops… Forgot this very important note:
Only Apple could pull this off! But that won’t stop others from coming along, and trying to copy their model.
The next buzzword to hit the Apple FUDster news networks:
iAd Killer.
@Wrong Again,
Hmmmm…..are we to take your post at face value or does your name imply you really believe the opposite?
Maybe I’m just hung-over and thinking too deeply.
@Cubert…. a little hair of the dog usually fixes that
“Maybe I’m just hung-over and thinking too deeply.”
In my experience, not likely.
@Cubert: Instead of “thinking deeply”, drink deeply!.
MW: under, as in drink me under the table.
Whose math skills are in the toilet?
“For every thousand iAds that showed up in the application, the developer earned about $148; the similar statistic from the AdMob ad was less than $1.”
Yeah well $148 for a thousand iAds also is less than $1. Way less. $0.148 in fact, under 15 cents.
“The latter factor is likely to change as the novelty of an ad from Apple wears off, even among Apple fans.”
I presume the high click through rate is also partly because the iAds are also more interesting, and have the ability to engage the user.
So, while I do agree with the reporter, and have said the same myself, I think there are a lot of factors going on here.
Hmm. I have lots of free apps, but never click on ads. What’s special about iAds that might make me want to click ’em?
@grh
I took them to mean that less than $1 per thousand ads for Ad Mob as opposed to $148 per thousand ads for iAds
Bill Hicks said it best:
“By the way if anyone here is in advertising or marketing… kill yourself.
No, no, no it’s just a little thought. I’m just trying to plant seeds. Maybe one day, they’ll take root – I don’t know. You try, you do what you can. Kill yourself.
Seriously though, if you are, do.
Aaah, no really, there’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself – seriously. You are the ruiner of all things good, seriously. No this is not a joke, you’re going, “there’s going to be a joke coming,” there’s no fucking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It’s the only way to save your fucking soul, kill yourself.
Planting seeds. I know all the marketing people are going, “he’s doing a joke…” there’s no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil fucking makinations. Machi… Whatever, you know what I mean.
I know what all the marketing people are thinking right now too, “Oh, you know what Bill’s doing, he’s going for that anti-marketing dollar. That’s a good market, he’s very smart.”
Oh man, I am not doing that. You fucking evil scumbags!
“Ooh, you know what Bill’s doing now, he’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”
Godammit, I’m not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!
“Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill’s very bright to do that.”
God, I’m just caught in a fucking web.
“Ooh the trapped dollar, big dollar, huge dollar. Good market – look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar…”
How do you live like that? And I bet you sleep like fucking babies at night, don’t you?
“What didya do today honey?”
“Oh, we made ah, we made ah arsenic a childhood food now, goodnight.” [snores] “Yeah we just said you know is your baby really too loud? You know?” [snores] “Yeah, you know the mums will love it.” [snores]
Sleep like fucking children, don’t ya, this is your world isn’t it?”
People who smoke crack should not post.
If the money developers make from iAd helps keep app prices low, then it’s probably a good thing. On the other hand, it seems like the business world is absolutely desperate to innundate consumers with ever greater volumes of advertising, which totally sucks no matter what form it takes. The bottom line: The only good ad is a dead ad.
That guys needs to chill. All apple is doing is keeping apps low priced and making money for people. Whts wrong with that fungy?
i’m a Apple developer and i’ve been trying to think up some new ideas for iPhone apps..so i thought i’d ask some REAL people what type of new app they’d like to see on it that doesn’t already exist.
http://www.healthproductreviewers.com/muscle-morph-review.html