At Apple, the Mac is still a rock star

Apple Online Store“Whatever happened to the Macintosh computer? During Steve Jobs’ June 7 address at the Worldwide Developers Conference to introduce the new iPhone, the Apple (AAPL) chief executive only mentioned the word ‘Mac’ twice in two hours,” Arik Hesseldahl reports for BusinessWeek. “That followed the disappearance of Apple’s ‘I’m a Mac” TV ads from its website.'”

Hesseldahl reports, “In the first quarter of 2010, the iPhone accounted for 40 percent of sales, vs. 28 percent for the Mac. In the same period a year ago, it was 27 percent for the iPhone and 33 percent for the Mac. ‘It’s a different company than it used to be,’ says Gene Munster, an analyst at Piper Jaffray (PJC). ‘It’s not a traditional computer company. It’s a mobile devices company.'”

MacDailyNews Take: The percentages may have changed, but the Mac mades more money and sold more units year-over-year.

Hesseldahl reports, “In fiscal 2004, Apple sold 3.29 million Macs for the whole year. It sold slightly more than that—3.36 million—in the first quarter of fiscal 2010 alone. Charles Wolf, an analyst with Needham & Co. in New York, estimates that Apple will sell nearly 13 million Macs in 2010. ‘It’s a real testimony to the power of the Mac brand that Apple sells these machines for nearly twice what the Windows competitors charge, and yet the sales keep growing faster than the rest of the industry,’ Wolf says.”

Full article here.

MacDailyNews Take: Similarly-spec’ed Windows PCs are not half the cost of Macs and, with Windows, you’re still stuck with a machine that can only run a subset of the world’s software, along with a frustrating, inferior OS, and ugly, commodity, cheap hardware festooned with garish stickers. Anyone who buys a Windows PC without investigating Apple’s Macintosh lineup doesn’t know how to buy a personal computer.

27 Comments

  1. @ Mac Daily News take – Ridiculous) and @ Bertha

    You need to stop being ridiculous. Having a biased point of view is the entire point of MacDailyNews. Then, we get to agree or argue about it in the comments, which is usually the best part of any article posting. There are any number of Mac-related news aggregators, with no (or little) editorial commentary. Here’s one

    http://www.techinvestornews.com/Apple/page-one.html

    If you don’t like the obvious pro-Apple bias, go to one of those. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. @ Grrrilla

    You’re right! Apple has chosen not to compete in a huge segment of the PC market. For what it costs the top of the line Mac Pro should be a twelve core machine and a $100 price increase for a Mac Mini that uses a last generation CPU doesn’t make sense. For close to 7 years Apple has had nothing for customers willing and able to spend good money on a headless desktop Mac from somewhere in that huge hole in the middle of the Mac lineup.

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