At Apple, the Mac is still a rock star

Apple Online Store“Whatever happened to the Macintosh computer? During Steve Jobs’ June 7 address at the Worldwide Developers Conference to introduce the new iPhone, the Apple (AAPL) chief executive only mentioned the word ‘Mac’ twice in two hours,” Arik Hesseldahl reports for BusinessWeek. “That followed the disappearance of Apple’s ‘I’m a Mac” TV ads from its website.'”

Hesseldahl reports, “In the first quarter of 2010, the iPhone accounted for 40 percent of sales, vs. 28 percent for the Mac. In the same period a year ago, it was 27 percent for the iPhone and 33 percent for the Mac. ‘It’s a different company than it used to be,’ says Gene Munster, an analyst at Piper Jaffray (PJC). ‘It’s not a traditional computer company. It’s a mobile devices company.'”

MacDailyNews Take: The percentages may have changed, but the Mac mades more money and sold more units year-over-year.

Hesseldahl reports, “In fiscal 2004, Apple sold 3.29 million Macs for the whole year. It sold slightly more than that—3.36 million—in the first quarter of fiscal 2010 alone. Charles Wolf, an analyst with Needham & Co. in New York, estimates that Apple will sell nearly 13 million Macs in 2010. ‘It’s a real testimony to the power of the Mac brand that Apple sells these machines for nearly twice what the Windows competitors charge, and yet the sales keep growing faster than the rest of the industry,’ Wolf says.”

Full article here.

MacDailyNews Take: Similarly-spec’ed Windows PCs are not half the cost of Macs and, with Windows, you’re still stuck with a machine that can only run a subset of the world’s software, along with a frustrating, inferior OS, and ugly, commodity, cheap hardware festooned with garish stickers. Anyone who buys a Windows PC without investigating Apple’s Macintosh lineup doesn’t know how to buy a personal computer.


  1. “nearly twice what Windows charges”…

    Really tired of this “argument”. They of course always foget the lack of iLife, virus/security software needed on the PC, MUCH better OS, and the big ones…total cost of ownership and resale value. Plus the even kore important fact that your time is spent being productive. Driving a car is much more enjoyable then being a mechanic. Journalism today just sucks!

  2. Apple does not sell Macs for twice what competitors charge. If you configure the competitors’ machines to meet the Mac’s specs, the price disparity typically evaporates.

  3. Zuno the Clown said “Apple does not sell Macs for twice what competitors charge. If you configure the competitors’ machines to meet the Mac’s specs, the price disparity typically evaporates.”

    That is exactly right! Saying Macs cost twice as much gets very old. Even many Mac users believe it. My company ran both Mac and Dell notebooks. Similarly configured they cost about the same, not even counting the extra software, superior quality, far superior OS, lower admin cost and much better resale value.

  4. @ WindozeBloze

    It was last updated in March 2009. The Mac Pro line does not receive updates as frequently. Since its debut in August 2006, there have only been two major revisions (including the one in March 2009). So I think there will be one in the next three months, but the time between new models so far is not unusual for the Mac Pro.

  5. It’s still true that the Mac lineup has issues. The all-in-one concept is seriously flawed – to upgrade your computer you have to ditch your monitor as well (I’ve had the same display for over 10 years now – one of the first cinema displays). And there’s a hole in the non-monitor desktop line-up you could drive a truck through – the over-priced, somewhat underpowered (considering the age of the hardware) and not-very-upgradeable new mini to the over-priced and seriously outdated Mac Pros. And the 24″ LCD display is significantly over-priced as well, compared to competitors with similar specs and more features. Other computer manufacturers fill that gap nicely (if you are a computer-buyer with no real understanding of the OS difference).

    And while you can argue (somewhat) about computer value parity, you still have to acknowledge that any accessory you buy from Apple (from memory to hard drives to cables and other peripherals) will cost you more than if you got it somewhere else.

    FWIW, I’ve been Apple since the Apple II (except at work, where Windows is still required by the software), and can’t imagine not having one.

  6. I’m typing this on my Dell laptop. Its a pretty good computer–once I took windows off of it. I work in a scientific field, and there is absolutely no need to pay for either mac or windows here. Almost all software that I use is written for Unix, and the various linux distributions have user interfaces that are really worth checking out (where do you think OSX has been getting all of its ideas for the past several years?). I am all for paying for quality rather than paying a bit less for junk, but when it comes to computers I really think you can usually get the very best software for absolutely no money at all.

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