Analyst: Overdog Apple needs to tread more carefully as U.S. feds start poking around

“No longer an industry underdog, Apple must tread more carefully, says an analyst,” Philip Elmer-DeWitt reports for Fortune.

“In a note to clients issued Tuesday, Barclays Capital’s Ben Reitzes has added his voice to the chorus of commentators with free advice for Apple’s (AAPL) executive team, now that it’s caught the eye of federal regulators,” Elmer-DeWitt reports. “Reitzes, like most commentators, believes Apple’s less-than-dominant share of the smartphone market should give the company ample defense — ‘for now.'”

Elmer-DeWitt reports, “But he also thinks the company needs an attitude adjustment.”

Full article here.

MacDailyNews Take: Throwing some cash around Washington D.C. wouldn’t hurt, either. It’s unfortunate, but true.


  1. This guy is a typical, moron, gutless journalist nobody. Does not know what the fsck he is writing about. Earlier today, this lying ass dog barked about how the Apple Store app does not work. He is a liar.

    Now the yellow belly is shivering over Apple not knuckling down to the feds, wants them to play like every other loser company.

    DeWitt, you dumb ass. Stop writing and go flip burgers.

  2. Hmmm… Let’s see, waves of free market consumers freely choose to purchase Apple products, while 90% of most industry forces their employees to use a POS product line from one single company from Redmonds, and one phone from a Canadian company, both difficult to integrate, behind in technology standards, and lock in their users, with the mono-culture making them national security weaknesses, and yet the government would be more concerned about the consumer company?

  3. Bulshit!!!

    The world needs to start using common sense and perspective again.

    Sensational headlines like Dimwitt Elmer FUD’s don’t contribute, but to the dumbing down of thinking…

    On one hand Apple is too secretive, doesn’t say enough and doesn’t open up… And on the other side of the mouth Apple needs too tone down the rhetoric???

    If you can’t take the heat get the fuck out of the kitchen.

    Apple says what and when it wants to- that doesn’t excuse the listeners (?) from thinking and if idiot journalist, analysts and politicians can blatantly say mindless nothings all the time under cover of free press, free speech etc… Why cant Apple?

    It’s time everyone started realizing that talk is cheap and means nothing – especially to the dds.

    Action speaks louder than words. Apple puts it’s money where the talk is and has given us pretty much everything that tech has to offer today when it comes to innovation, excitement, quality, software excellence and customer satisfaction.

    As for the human factor that does nothing but eat shit and screw anymore: Time for the bar to be raised everywhere and fast, or we’ll follow the descent down the tubes that swallowed the Roman empire.

    Drill baby drill and at the same time, stop the leak and disregard the details just blindly look to assign blame and still at the same time, don’t stop the drilling…?!

    Think different? How about just use your brain and just think, for starters?

  4. Apple doesn’t need an attitude adjustment, it’s the buffoons outside of Apple that do. Apple does business the best it can and its business is providing top notched technology to consumers and businesses alike, not playing politics. Once you go down that road, you might as well close up shop.

  5. Steve Jobs has given good, technical reasons for not allowing some apps (Adobe and others) to be used. Unlike MS that had a agenda to squeeze out competition. Even in the music business they became #1 by having a business model that worked. Apple’s attitude has been lets build what we would want, and most people will like that too. OMG it is working.

  6. If the butts in Washington would sit and listen carefully to the entire D8 interview with SJ, they just might get an understanding of what Apple is all about. Especially when SJ says something about having to compromise principles – paraphrasing: “I mighty just as well quit”. Maybe if more of them had principles, they’d quit.

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