AdMob founder whines about Apple’s new iOS developer terms

“Apple proposed new developer terms on Monday that, if enforced as written, would prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone. These advertising related terms both target companies with competitive mobile technologies (such as Google), as well as any company whose primary business is not serving mobile ads. This change threatens to decrease – or even eliminate – revenue that helps to support tens of thousands of developers. The terms hurt both large and small developers by severely limiting their choice of how best to make money,” AdMob founder Omar Hamoui writes on the AdMob Blog. “And because advertising funds a huge number of free and low cost apps, these terms are bad for consumers as well.”

MacDailyNews Take: Hey, you will still be on iPhone – in the browser, as always. If you wanted to be on iPhone in a special way, you should’ve taken Apple’s offer instead of Eric T. Mole’s. You decided to take Google’s overpayment and you got one your one big payday. And, now, you pay. Actions have consequences, Omar. Apple doesn’t have a monopoly, so go advertise on other smartphones. AdMob and other third-parties have long had access to far too much in-app critical information regarding and emanating from iPhone OS devices. Only Apple should retain access to such in-app data for competitive reasons.

Hamoui continues, “Let’s be clear. This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.”

MacDailyNews Take: Apple’s innovating, as usual, and they don’t need AdMob or Google to do it. BTW, will oh-so-open Google be allowing Apple’s iAds to be integrated into apps the run on their fake iPhone OS? Hello? Omar? And, why would Apple allow a direct mobile device competitor like Google to have access to information about iPhone, iPod touch, and iPad users, including location data from the devices, along with numbers of units in use, among other things? Answer: Apple wouldn’t and shouldn’t. Does Amazon allow Barnes & Noble to gather information about how many Kindles access the network, their locations, and which books they’re buying and reading? Of course not.

Hamoui continues, “Since I started AdMob in 2006, I have watched competition in mobile advertising help drive incredible growth and innovation in the overall ecosystem. We’ve worked to help developers make money, regardless of platform – iPhone, Android, Palm Pre, Blackberry, Windows, and others. In the past four years, AdMob has helped tens of thousands of developers make money and build real businesses across multiple operating systems.”

“I’ve personally worked with many iPhone app developers around the world, including one who created a fun and simple game in the early days of the App Store. He built the app because he was interested in the challenge. He built this single app into a multi-million dollar advertising revenue stream with AdMob, hired a whole team, and turned a hobby into a real business,” Hamoui writes. “We see these stories all the time. We want to help make more of them, so we’ll be speaking to Apple to express our concerns about the impact of these terms.”

MacDailyNews Take: Again, Omar, you chose to take Google’s overinflated offer. You are now Google, so stop your whining. Google wanted a war with Apple. They got one. Go innovate on Google’s platform and any others that’ll have you. May the best solution and the true innovators win.

Source: AdMob Blog

MacDailyNews Note: We dumped AdMob for Quattro Wireless on our mobile (iOS-only) site on Jan. 5, 2010, the day that Apple bought Quattro. Our transition from AdMob to Quattro was completed in late February with the release of MacDailyNews 2.0 app.

46 Comments

  1. @IT guy,

    Firefox gets pretty much all of its revenue from Google. Don’t hold your breath for a standard Readability plug-in.

    Google has gotten scary big, and until now, nobody has been able to figure out how to challenge their dominance. Apple rides to the rescue of another industry!

  2. This statement appeared earlier in All Things D, accompanied by a stock photo depicting a chain, padlock, and no trespassing sign, a heavy handed bit of propaganda to make us all think of Apple now as an evil locked kingdom, despite the fact no-one is complaining about their iPhone/iPad experience, and the only one being negatively affected is Google.

    Over the years Apple has been hated for being elitist or too stylish. Users would look at the Mac like a sports rival or as an accusation they bought the wrong electronic brain extension and are therefore stupid. Also, the microsoft pc eco system hated Apple for the same reason psychologists say thieves have a need to hate their victims.

    Now it’s this Steve Jobs’ locked-up walled garden scenario. Alongside the rapid and astonishing success of Apple’s computers and devices, a number of very large competitors are getting their asses handed to them. And with so many $B at stake, we are deluged with attempts to demonize the very champion of every user of technology.

  3. No no no !
    Buying an iPhone is in many ways, like buying a car. There are absolutly no reason Apple can decide on what kind of road we can drive, on wich directions or wich country we can go, on wich place we should stop, wich brand of fuel we can use, wich brand of beverage we can drink in the car, wich parents or friends or passangers we can crry on, and many other no, nein, ليس, не, 不, 아니, δεν, לא, नहीं, しない, niet, não, inte, değil, không,…

  4. @MacHin:

    Actually, no… buying an iPhone is NOT like buying a car. Have you ever tried to use your Verizon phone on Sprint? Have you ever tried using your T-Mobile phone on ATT? Try running your favorite iPhone app on your Droid? Nobody tells you where you can go with your iPhone or Droid or LG Thingamajig, or who you can call, or anything else… you’re free to make your own choices. So, what’s the problem you’ve got, as a customer. If you don’t want an iPhone, don’t f*cking buy one. Just don’t complain about what iPhone customers have that you won’t…

  5. Why doesn’t Apple take it a step further by either not allowing a foreign SDK (like Admobs) or requiring Apple approval?

    After all, it’s Apple’s platform, the have every right to control what goes on their devices.

  6. @MacHin, not sure which totalitarian regime you live in, but here in the land of the free and the home of the brave, a private company is allowed to choose their own business plan. If a car company decided to sell a car that could use only one brand of fuel and only drive on certain roads, they are free to do so.

    Capiche?

  7. Reminds me of CEOs, destroying companies and the future, all the while chanting about “share holder value”. There is only one share holder those CEOs care about and this CEO only cares about his revenue, not developers.

    Can’t remember the software developer, quoted in the past few days. His claim was he made more money with his app the first week in the App Store than the entire prior two years using a Google Ad supported web site. You can self publish music, books and who knows what else through the iTunes ecosystem. The world has changed.

  8. Omar Hamoui, what kind of name is that? Nuke the bastard and take no chances, after all he could be on a jihad.

    Added note: my spell checker thinks the correct spelling of Hamoui should be Homo, must be cause my iMac is never wrong.

  9. Those whining bitches make me want to puke. iAd hasn’t even launched yet and AdMob is crying foul because they can’t steal Apple’s mobile platform stats.

    “Not good for developers and users” should read “Not good for AdMob.” They’ve had it against Apple since Apple tried to buy them out.

  10. What’s with all the whining, snitching and finger pointing???

    Hasn’t anyone got two legs to stand on and any self respect or balls anymore to go it and achieve alone ?

    Life ain’t for sissies.

  11. “Combine this with the reader view in Safari 5 that effectively deletes margin ads…”

    I JUST used that and I LOVE IT!!! I can read articles cleanly and in a decent-sized font with no distraction.

    THAT, is MAGICAL!

  12. @ Madmac,

    “I’m sure that this will be challenged in court and I don’t feel good about Apple’s chances.”

    Apple will try, unsuccessfully, to sell iAd advertisements on Google Search, a real monopoly. There will be no challenge against Apple. I feel real good about Apple’s chances.

  13. I don’t invite any Tom, Dick or Harry into my house. I only invite people whom I trust. I can’t open my house to all and sundry because I want people to believe that I am “open” and give “choice” for untrustworthy thieves to scoot off with my belongings. If this nonsense is to go on even my wife will be hijacked by some casanova.

  14. In other news, the FTC is looking into a complaint by Best Buy that Target will not allow billboards of Target’s competitors to be placed in Target’s parking lots and poster ads inside its store. Best Buy’s director of marketing stated: “Target is setting artificial barriers to competition that hurts customers and product manufactures and, in the long run, stalls retail progress.” Alhough Target built the parking lot and store for its own business, Best Buy believes it should have the right to use Target’s property to promote Best Buy’s business.

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